97 Switch Digital Marketing Agency: Expert Chicago & Portland Web Design & SEO
Company History of 97 Switch: Chicago Roots & Growth
Founded in 2013 by Jeremy Greenberg at his kitchen table in Chicago, 97 Switch began as a personal venture into web design and marketing services. The name “97 Switch” references the 1997 return of Steve Jobs to Apple—a symbolic turning point—emphasizing the company’s mission to help businesses make transformative changes. In its early years, Jeremy joined coworking communities like Grind and WeWork in downtown Chicago, building relationships with its first clients and growing steadily.
By the late 2010s, the agency had expanded beyond Chicago—with its first permanent location at 1 E Wacker Dr—and began hiring small teams of web developers, designers, marketers, and strategists. In 2025, recognizing the rise of remote work and the desire to partner with clients across the country, 97 Switch established its second office in Portland, Oregon (Suite 200, SW Morrison St) while maintaining a mostly remote staffing model.
Services Offered by 97 Switch: Full‑Service Digital Marketing
Web Design & Development Services
Front‑End Development: Leveraging Webflow and WordPress, the team builds responsive, fast-loading websites tailored to client goals.
UX/UI Design & Performance Testing: The agency emphasizes user-focused design, usability testing, and performance optimization to ensure engaging, efficient web experiences.
On‑Site SEO & E‑Commerce Development: Websites are built with built-in SEO best practices. For clients selling products, they design e‑commerce stores that highlight items clearly and convert shoppers.
Creative Branding & Motion Graphics
Brand Identity & Guidelines: 97 Switch develops logos, color palettes, typographic systems, and identity standards to guide consistent brand messaging across platforms.
Social Media Content & Graphic Collateral: From custom illustrations to branded collateral and social content, the agency crafts engaging visuals aligned with each client’s tone and audience.
Motion Graphics & Illustration: Animated graphics bring brands to life—used in websites, ads, and social posts—to strengthen visual storytelling.
Strategy Consulting & Digital Roadmaps
Discovery & KPI Planning: Through workshops and analysis, they identify what sets the business apart, define key performance metrics, and align strategy accordingly.
Roadmapping & Reporting: 97 Switch builds multi-phase digital plans and provides regular performance reporting, adapting goals for continuous improvement.
Marketing & Advertising Services
SEO & Organic Social Media: Long-term SEO tactics and structured social media campaigns help boost visibility and audience engagement over time.
Paid Search / Paid Social / PPC: Data‑driven PPC campaigns and social ads are designed around measurable KPIs to maximize conversions.
Email Marketing, Copywriting & Listing Management: Content-driven emails, persuasive copy, and consistent online business listings help drive credibility and engagement.
Company Values of 97 Switch: Human‑Centered, Results‑Driven
97 Switch operates with a clear commitment to human-centered digital experiences and ethical marketing practices. The company places strong emphasis on aligning with each client’s values and goals, enabling meaningful partnerships that lead to tangible outcomes.
Respect & Financial Stewardship
One of the core values at 97 Switch is respect—for clients, collaborators, and the process. They view every dollar spent as an investment and prioritize financial stewardship, ensuring budgets are used strategically for maximum ROI.
Communication, Reliability & Creative Integrity
Transparent communication is built into every project workflow. The team maintains high reliability through set timelines, proactive updates, and collaborative platforms. Additionally, their creative integrity ensures all design and marketing work aligns with a brand’s authentic voice.
Innovation, Curiosity & People‑First Approach
Innovation is encouraged at every level, driven by curiosity about emerging tools and customer behavior trends. They adopt a people-first approach, not only in UX design but in how they treat client relationships—with empathy and attentiveness.
Awards & Recognition for 97 Switch
Over the years, 97 Switch has gained significant recognition within the digital marketing and design industries. These accolades reflect the agency’s commitment to client satisfaction and innovation.
Clutch Awards, UpCity & 50Pros Honors
Clutch.co has repeatedly recognized 97 Switch as a Top Digital Marketing Agency in Chicago, with stellar reviews across categories like SEO, PPC, and web development.
On UpCity, 97 Switch has earned “Top Provider” status in digital marketing, web design, and branding, based on verified client testimonials and professional certifications.
It is also listed on 50Pros, a curated directory for top-performing agencies, highlighting its consistent delivery of high-quality results.
Top SEO Firm & Most‑Reviewed Recognitions
The agency has earned the designation of “Most Reviewed SEO Company in Chicago”, further validating its performance-driven SEO services. The high volume of positive reviews across platforms contributes to its SEO authority and client trust.
Partnerships & Client Collaborations
Although not known for large corporate partnerships, 97 Switch has cultivated impactful, ongoing collaborations with brands across various industries.
Notable Clients: CompTIA, Hilton Hotels, etc.
CompTIA, a leader in IT certifications, hired 97 Switch to design and maintain digital properties.
The team has also worked with Hilton Hotels, improving web presence and supporting local marketing efforts.
Other clients include NAMCO Pools, Pinpoint Solutions, and LaSalle Network, showing the firm’s versatility in sectors like staffing, hospitality, and lifestyle brands.
Long‑Term Agency Relationships & Retainers
Unlike project-based agencies, 97 Switch often works on retainer or long-term contracts. This model allows them to become an extension of their client’s team, maintaining brand consistency and accelerating results over time.
Annual Revenue & Company Size
As a boutique agency, 97 Switch maintains a lean operational model while delivering full-service capabilities.
Headcount, Locations & Size
The company lists 2–10 full-time employees and operates primarily from Chicago and Portland, with many team members working remotely. This allows them to stay agile and responsive while drawing on nationwide talent.
Revenue Estimates or Range
While exact financials are not publicly disclosed, based on its client volume and staff size, 97 Switch’s estimated annual revenue ranges between $500,000 to $2 million, according to industry benchmarks for boutique digital firms of similar scale.
Why Choose 97 Switch: Benefits & Differentiators
With a saturated digital marketing landscape, 97 Switch stands out by offering customized strategies and boutique-level attention with enterprise-quality execution.
Boutique Feel with Big Agency Impact
Clients consistently praise the responsiveness and personal service they receive. Unlike larger firms where clients become ticket numbers, 97 Switch provides a dedicated team that collaborates closely to understand business goals.
Real‑World Results & Measurable Growth
From driving e-commerce conversions to optimizing SEO rankings and crafting engaging brand identities, 97 Switch delivers trackable results. Many clients see improved website traffic, increased engagement, and higher ROI after campaigns.
Collaborative Process and Transparency
Transparency in pricing, clear scopes of work, and regular updates create a collaborative atmosphere where clients are part of the process. Their team uses tools like Slack, Trello, and Asana to keep stakeholders in the loop.
Frequently Asked Questions (FAQ)
Who is the founder of 97 Switch?
97 Switch was founded by Jeremy Greenberg in 2013. He started the agency from his kitchen table and has since grown it into an award-winning digital firm.
Which platforms does 97 Switch build on?
97 Switch specializes in Webflow and WordPress, offering fully customized websites tailored to client needs, including CMS integrations and e-commerce functionality.
What industries does 97 Switch specialize in?
They’ve worked with businesses in hospitality, tech, staffing, healthcare, retail, and education, making them versatile across verticals.
How long has 97 Switch been in business?
The agency has been in operation since 2013, providing over a decade of digital marketing and web design experience.
What awards has the agency won?
97 Switch has received accolades from Clutch, UpCity, and 50Pros, including top rankings for SEO, branding, and web development.
Does 97 Switch offer SEO & PPC?
Yes, their services include organic SEO, technical SEO, local SEO, paid search, PPC campaigns, and social media advertising.
Take the Next Step with 97 Switch
If you’re looking for a trusted digital marketing partner that combines creativity, strategy, and results-driven execution, 97 Switch is a top contender. With proven success in web design, branding, SEO, and more, they deliver agency-level firepower with boutique-level care.
👉 Ready to elevate your brand’s digital experience? Visit 97switch.com to schedule a discovery call or request a proposal today.
97 Switch Leadership & Teams
Headquarters: 1 E Wacker Dr. #2550, Chicago IL, 60601 USA
Phone: 312-212-0968
Number of employees: 2-10
Website: www.97switch.com