Adpearance: Revolutionizing Automotive Digital Marketing for Car Dealerships
In the fast-paced and competitive world of automotive sales, a robust digital presence is not just an advantage; it’s a necessity. Car dealerships are constantly seeking innovative ways to connect with potential buyers, and that’s where Adpearance comes in. As a premier automotive digital marketing agency, Adpearance has carved a niche for itself by providing comprehensive and data-driven solutions that drive sales and maximize return on investment for car dealerships. This in-depth exploration will delve into every facet of Adpearance, from its humble beginnings to its cutting-edge technology, and showcase why it has become a trusted partner for so many in the automotive industry. The core of Adpearance’s success lies in its unwavering focus on automotive digital marketing, a specialized field that demands a unique blend of industry knowledge and technological prowess.
Basic Company Overview of Adpearance
Adpearance is a full-service digital marketing agency headquartered in Portland, Oregon. Founded on the principle of delivering measurable results, the company has dedicated itself to helping businesses, particularly car dealerships, thrive in the digital landscape. The team at Adpearance is comprised of industry experts, digital strategists, and technology enthusiasts who share a common goal: to generate high-quality leads and drive sales for their clients. Their approach to automotive digital marketing is both holistic and highly specialized, encompassing everything from initial brand awareness to final vehicle purchase. Adpearance prides itself on its transparency and its commitment to building long-lasting partnerships with its clients, acting as an extension of their marketing teams.
The Adpearance Story: A History of Innovation
The journey of Adpearance began in 2009, when co-founders Aaron James and David Steinberg identified a critical gap in the market. They recognized that many businesses, especially in the automotive sector, were struggling to navigate the complexities of online marketing. With a shared vision of creating a company that could provide both the technology and the expertise to solve these challenges, they established Adpearance. From its inception, the company has been driven by a culture of innovation and a relentless pursuit of excellence. This has been instrumental in its growth from a small startup to a leading automotive digital marketing agency.
A significant milestone in the history of Adpearance was the development of its sister company, Foureyes. This powerful sales intelligence platform was born out of the realization that marketing efforts needed to be more closely tied to sales outcomes. The creation of Foureyes was a testament to Adpearance’s commitment to providing a complete solution that bridges the gap between marketing and sales, a crucial aspect of effective dealership advertising.
Adpearance and Strategic Acquisitions
In the dynamic world of business, acquisitions can be a powerful tool for growth and expansion. In the case of Adpearance, the most notable transaction in its history was its acquisition by Advance Local. This strategic move provided Adpearance with greater resources and a broader network, allowing it to further enhance its service offerings and expand its reach in the automotive digital marketing landscape. While Adpearance itself has not been on an acquisition spree, its integration with Advance Local has undoubtedly strengthened its position in the market. It is important to note that Foureyes, the sister company of Adpearance, was not part of this acquisition and continues to operate independently. This distinction underscores the unique and specialized nature of both companies.
A Look at Adpearance's Financial Performance: Annual Revenue
While Adpearance is a privately held company, and detailed financial records are not always publicly disclosed, available information and industry estimates provide some insight into its financial performance. Various sources have reported the annual revenue of Adpearance to be in the range of $6.9 million to $24.8 million. This variation can be attributed to different reporting methodologies and the company’s consistent growth trajectory. The steady increase in revenue over the years is a strong indicator of the company’s success and the high demand for its specialized automotive digital marketing services. This financial stability allows Adpearance to continuously invest in its technology, its people, and its clients, ensuring that it remains at the forefront of the industry.
The Core Offerings of Adpearance: A Deep Dive into Services
Adpearance offers a comprehensive suite of services designed to address every aspect of a car dealership’s digital marketing needs. These services are not offered in a one-size-fits-all package; instead, they are tailored to the specific goals and challenges of each client. The integration of these services is what makes the Adpearance approach to automotive digital marketing so effective.
Digital Advertising
At the heart of Adpearance’s service offerings is its expertise in digital advertising. The company leverages a multi-channel approach to ensure that its clients’ messages reach the right audience at the right time. This includes:
Paid Search (PPC): Adpearance creates and manages highly targeted pay-per-click campaigns on platforms like Google and Bing. This ensures that dealerships appear at the top of search results when potential buyers are actively looking for vehicles. This is a fundamental component of automotive lead generation.
Display Advertising: Through visually appealing banner ads and other display formats, Adpearance helps dealerships build brand awareness and stay top-of-mind with potential customers.
Social Media Advertising: Adpearance utilizes the power of social media platforms like Facebook and Instagram to engage with customers and drive traffic to dealership websites.
Video Advertising: In an increasingly visual world, video is a powerful tool. Adpearance creates and distributes compelling video ads that showcase dealership inventory and tell their brand story.
Marketing Services
Beyond traditional advertising, Adpearance provides a range of marketing services that are essential for long-term success. These services are designed to build a strong online foundation and nurture customer relationships.
Search Engine Optimization (SEO): A strong organic presence is crucial for any dealership. Adpearance employs proven automotive SEO strategies to improve search engine rankings, drive organic traffic, and increase visibility.
Content Marketing: High-quality content is the fuel that powers any successful digital marketing strategy. Adpearance develops engaging and informative content, including blog posts, articles, and website copy, that resonates with the target audience.
Reputation Management: In the digital age, a dealership’s online reputation is everything. Adpearance helps its clients monitor and manage their online reviews, ensuring a positive brand image.
Websites
A dealership’s website is its virtual showroom. Adpearance designs and develops high-performance websites that are not only visually appealing but also optimized for conversions. These websites are user-friendly, mobile-responsive, and designed to provide a seamless customer experience, which is a cornerstone of effective car dealership marketing.
MarketAI
One of the key differentiators for Adpearance is its proprietary technology, MarketAI. This advanced real-time automotive data platform is the engine that powers their automotive digital marketing strategies. MarketAI provides deep insights into market trends, competitor activity, and consumer behavior. This data-driven approach allows Adpearance to make smarter, more informed decisions that lead to better results for its clients. MarketAI is a game-changer in the world of dealership advertising, providing a level of intelligence that was previously unattainable.
Foureyes Software
As previously mentioned, Foureyes is the sister company of Adpearance, and its sales intelligence software is an invaluable tool for dealerships. Foureyes provides complete visibility into the customer journey, from the first website visit to the final sale. It helps dealerships track leads, analyze customer behavior, and optimize their sales processes. The synergy between Adpearance’s marketing expertise and Foureyes’ sales intelligence creates a powerful combination that drives unparalleled results.
The Technology and Tools That Power Adpearance
The success of Adpearance is not just built on its marketing expertise; it’s also a result of its commitment to technology. The company understands that in the fast-evolving world of automotive digital marketing, having the right tools is essential.
MarketAI, as discussed, is the crown jewel of Adpearance’s technological arsenal. This platform’s ability to analyze vast amounts of data in real-time gives Adpearance a significant competitive advantage. It allows them to identify opportunities, mitigate risks, and optimize campaigns with a level of precision that is unmatched in the industry.
In addition to MarketAI, Adpearance utilizes a range of other industry-leading tools and technologies to deliver the best possible results for its clients. This includes advanced analytics platforms, call tracking software, and a suite of SEO and content marketing tools. The team at Adpearance is constantly exploring and adopting new technologies to stay ahead of the curve and provide its clients with the most effective solutions available.
Building Strong Alliances: Adpearance's Partnerships
Adpearance has established itself as a trusted partner for some of the biggest names in the automotive industry. The company is a certified digital provider for over 14 Original Equipment Manufacturer (OEM) programs. This means that Adpearance has met the stringent standards set by these manufacturers and is an approved vendor for their dealership networks. Some of the OEM programs that Adpearance is a part of include:
Acura
Audi
Genesis
Honda
Hyundai
Jaguar Land Rover (JLR)
Kia
Lotus
Maserati
Mazda
Stellantis (formerly Fiat Chrysler Automobiles)
Toyota
Volkswagen
These partnerships are a testament to the quality of Adpearance’s work and its deep understanding of the automotive industry. They also provide significant benefits to the dealerships that work with Adpearance, including access to co-op advertising funds and manufacturer-approved marketing materials.
A Legacy of Excellence: Adpearance's Awards and Recognitions
The hard work and dedication of the Adpearance team have not gone unnoticed. The company has received numerous awards and accolades over the years, solidifying its reputation as a leader in the digital marketing industry. Some of its most notable recognitions include:
Inc. 5000: Adpearance has been named to the Inc. 5000 list of the fastest-growing private companies in America multiple times, including in 2018, 2019, and 2020.
Best Digital Marketing Agencies in Portland: The company was recognized as one of the best digital marketing agencies in its hometown of Portland in both 2020 and 2021.
Oregon’s Most Admired Companies: In 2018 and 2019, Adpearance was named one of Oregon’s Most Admired Companies in the Technology & Technology Manufacturing category.
PBJ Fastest Growing Private 100: The Portland Business Journal has also recognized Adpearance as one of the fastest-growing private companies in the region.
Healthiest Employers of Oregon: In 2018, Adpearance was honored as one of the healthiest employers in Oregon, a testament to its positive company culture.
These awards are a reflection of Adpearance’s commitment to excellence, its innovative approach to automotive digital marketing, and its dedication to its employees and clients.
A Roster of Success: Notable Clients of Adpearance
While Adpearance respects the privacy of its clients and does not always publicly disclose its client list, its work with thousands of clients across more than 20 automotive brands speaks for itself. The company has a proven track record of success in helping dealerships of all sizes, from small independent stores to large multi-franchise groups, achieve their marketing goals.
One example of Adpearance’s success is its work with Safford VW of Fredericksburg. Through a strategic and data-driven approach to digital advertising, Adpearance was able to help the dealership achieve an 846% increase in conversions. This is just one of many examples of how Adpearance’s expertise in automotive digital marketing can have a transformative impact on a dealership’s business.
Why Choose Adpearance for Your Automotive Digital Marketing Needs
In a crowded marketplace with countless digital marketing agencies vying for your business, what makes Adpearance stand out? The answer lies in its unique combination of industry focus, technological innovation, and unwavering commitment to client success.
Specialized Automotive Expertise: Adpearance is not a generalist digital marketing agency. Its focus is on the automotive industry, and this specialization gives it a deep understanding of the unique challenges and opportunities that car dealerships face.
Data-Driven Strategies: The company’s reliance on data and analytics, powered by its proprietary MarketAI platform, ensures that every marketing decision is based on sound evidence, not guesswork.
Integrated Approach: Adpearance offers a comprehensive suite of services that work together to create a cohesive and effective marketing strategy.
Proven Track Record: The company’s long list of satisfied clients and its numerous awards and recognitions are a testament to its ability to deliver results.
Transparent and Collaborative Partnership: Adpearance believes in building strong, long-term relationships with its clients. They provide transparent reporting and work collaboratively to ensure that their clients’ goals are always the top priority.
For any car dealership looking to gain a competitive edge in the digital age, partnering with Adpearance is a strategic decision that can lead to significant growth and success. Their deep understanding of automotive digital marketing, combined with their powerful technology and dedicated team, makes them the ideal partner for any dealership that is serious about driving sales and maximizing its return on investment. The world of car dealership marketing is constantly evolving, and Adpearance has proven time and again that it has the expertise and the agility to stay ahead of the curve and deliver exceptional results for its clients.
Adpearance Leadership & Teams
Aaron James – Co-Founder and CEO
Mike Young – Vice President of Business Development
Calvin Mesman – Vice President, Solutions
Jason Rosen – Director, Digital Advertising
Maria A. – Senior Director of Strategic Partnership
Brett Jones – Senior Director of Web Operations and Development
Logan Andrews – Senior Strategy Director
Ryan Balelo – Strategy Director
Alison Milleman – Operations Director
Nick Fischer – Senior Business Development Executive
Scott Pile – Senior Business Development Executive
Hayden Schuster – Senior Digital Marketing Specialist
Bryan Dorn – Senior Digital Advertising Strategist
Profile
Name: Adpearance
Industry: Digital marketing & advertising services (specialization in automotive)
Founded: 2009
Founder: Aaron James and David Steinberg
CEO: Aaron James
Headquarters: 1500 SW 1st Ave, Suite 500, Portland, OR 97201, USA
Annual Revenue: Estimated between $6.9 million to $24.8 million
Employees: 51-200
Acquisitions: No acquisitions publicly disclosed; Adpearance itself was acquired by Advance Local (2024).
Specialization: Automotive Digital Marketing, Dealership Advertising, Automotive SEO, Automotive Lead Generation
Notable Clients: Safford VW of Fredericksburg; works with thousands of clients across 20+ automotive brands including Acura, Audi, Genesis, Honda, Hyundai, Jaguar Land Rover, Kia, and Toyota.
Website: adpearance.com
LinkedIn: linkedin.com/company/adpearance