Add3: A Deep Dive into Premier Digital Marketing Agency Seattle
In the competitive landscape of digital marketing, businesses require a partner that not only understands the intricacies of the online world but also possesses the acumen to translate strategies into tangible results. Add3, a prominent digital marketing agency Seattle is known for, has consistently demonstrated its capacity to elevate brands and drive growth. This comprehensive exploration delves into the core of Add3, examining its history, philosophy, services, and the factors that have solidified its reputation as a leader in the field. For any business looking to understand what makes an effective digital marketing partner, analyzing the structure and success of Add3 provides a compelling case study. The agency’s commitment to data-driven strategies and client-centric solutions has set a high benchmark in the industry, making it a go-to resource for companies aiming to enhance their digital footprint.
The journey of Add3 is a testament to its adaptability and forward-thinking approach. In an industry characterized by constant evolution, this digital marketing agency Seattle businesses trust has not only kept pace with change but has often anticipated it, allowing its clients to stay ahead of the curve. From its early days to its current standing, Add3 has cultivated a culture of innovation and expertise, assembling a team of specialists dedicated to mastering their respective domains, whether it’s intricate search engine optimization algorithms or the dynamic world of social media advertising. This dedication is reflected in the customized strategies it develops, recognizing that a one-size-fits-all approach is insufficient in today’s fragmented digital ecosystem. The story of Add3 is one of strategic growth, unwavering principles, and a relentless pursuit of excellence for its clients.
Add3 Basic Company Overview
Add3 is a full-service digital marketing agency headquartered in Seattle, Washington. Founded on the principle of driving measurable growth for its clients, the agency specializes in creating and executing integrated digital strategies that encompass a wide array of channels. As a leading digital marketing agency Seattle offers, Add3 distinguishes itself through a performance-focused methodology, ensuring that every marketing dollar is accountable and contributes to the client’s bottom line. The agency serves a diverse clientele, ranging from burgeoning startups to established enterprise-level corporations, tailoring its services to meet unique business objectives and market challenges.
The core of Add3’s operations revolves around a deep understanding of the digital customer journey. The team at Add3 comprises seasoned experts in various disciplines, including paid search, search engine optimization (SEO), social media, programmatic advertising, and e-commerce marketing. This multidisciplinary expertise allows Add3 to build holistic campaigns that work synergistically across platforms. The agency prides itself on its transparency and collaborative approach, working closely with clients to function as an extension of their internal marketing teams. By fostering strong partnerships, Add3 ensures that its strategies are not only effective but also perfectly aligned with the client’s brand voice, values, and long-term goals. The reputation of Add3 as a premier digital marketing agency Seattle is built on a foundation of trust, expertise, and, most importantly, results.
Add3 Company History
The story of Add3 begins in 2007, founded by Paul Uhlir and Brian Rauschenbach. With a shared vision and extensive experience gained from working at Microsoft, they set out to create a different kind of digital marketing agency. Their goal was to build a company that prioritized client success and transparent, data-driven strategies over agency accolades. From its inception, Add3 was designed to be an agile and responsive partner for businesses navigating the complexities of the rapidly evolving digital landscape. The founders’ background in large-scale digital advertising projects provided a solid foundation for the sophisticated, enterprise-level services that Add3 would come to be known for.
In its early years, Add3 focused on mastering paid search, quickly establishing a reputation for excellence in search engine marketing (SEM). The agency’s analytical rigor and deep understanding of search engine algorithms allowed it to deliver exceptional returns on investment for its initial clients. This early success fueled the agency’s growth and enabled it to expand its service offerings. Recognizing the interconnectedness of digital channels, Add3 methodically built out its capabilities in search engine optimization, display advertising, and social media advertising.
A significant milestone in the Add3 journey was its strategic expansion into a more holistic, integrated marketing provider. The leadership team understood that siloed marketing efforts were inefficient. To truly maximize results, a unified strategy was necessary. This led to the development of a cross-channel approach where insights from one discipline, like SEO, would inform strategies in another, such as content marketing or programmatic advertising. This evolution marked a pivotal moment for Add3, transforming it from a specialized SEM shop into the comprehensive digital marketing agency Seattle businesses rely on today for multifaceted campaigns. Over the years, Add3 has continued to adapt, embracing new platforms like TikTok and refining its expertise in areas like e-commerce marketing to meet the ever-changing needs of its clients and the market.
Key milestones:
2013 — Acquisition of Amplify Interactive (Portland): Add3 acquired Amplify Interactive to expand search marketing capabilities; GeekWire reported Add3 was “profitable and on track to top $10 million in revenue this year (2013).” PitchBook also records Amplify’s acquisition date (Oct 9, 2013).
2015 — Inc. 5000 recognition: Inc. lists Add3 on the Inc. 5000 in 2013 (#462), 2014 (#1863), and 2015 (#1881).
2018 — Acquisition of Point It (Seattle): Add3 acquired fellow Seattle agency Point It; the combined company totaled ~52 employees post-deal. GeekWire also cites brand-name customers such as Microsoft, Amazon, and Costco.
These milestones align with Add3’s evolution into a digital marketing agency Seattle organizations consider for scale and multi-channel expertise.
Add3 Approach: A Philosophy of Partnership and Performance
The operational philosophy of Add3 is anchored in two core tenets: partnership and performance. This dual focus shapes every client engagement and internal process, setting Add3 apart from many other agencies. The team at this digital marketing agency Seattle doesn’t view its clients as mere accounts; instead, it fosters deep, collaborative relationships, striving to operate as a seamless extension of the client’s own marketing department. This partnership model is built on a foundation of open communication, mutual trust, and a shared commitment to achieving business objectives. Add3 invests significant time in understanding a client’s business, industry, competitive landscape, and unique challenges before a single campaign is ever launched.
This deep-seated understanding allows Add3 to craft bespoke strategies that are not only innovative but also practical and aligned with the client’s specific goals. The performance aspect of the Add3 philosophy is relentless and data-driven. The agency operates on the belief that marketing efforts must be measurable and directly tied to key performance indicators (KPIs) that matter to the business, such as lead generation, customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Every strategy is underpinned by rigorous analysis, continuous testing, and optimization. The team at Add3 leverages advanced analytics and proprietary tools to monitor campaign performance in real-time, allowing for agile adjustments that maximize efficiency and effectiveness. This unwavering focus on measurable results ensures that Add3 delivers not just clicks and impressions, but tangible business growth. This is the essence of how Add3 operates.
Add3 Comprehensive Digital Marketing Services
Add3 offers a full suite of digital marketing services designed to create a powerful, cohesive online presence for its clients. By integrating these various disciplines, this digital marketing agency Seattle ensures that all components of a campaign work together to achieve optimal results. The agency’s expertise spans the most critical areas of digital advertising and marketing, allowing for the creation of comprehensive, multi-channel strategies.
Social Media Advertising
In the realm of social media advertising, Add3 develops and executes sophisticated campaigns across a multitude of platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), and Pinterest. The agency’s approach goes far beyond simply boosting posts. The team at Add3 utilizes advanced targeting capabilities, leveraging demographic, psychographic, and behavioral data to reach highly specific audience segments. They craft compelling ad creatives and copy designed to resonate with these audiences and drive desired actions, whether it’s generating leads, increasing sales, or building brand awareness. The Add3 team continuously monitors campaign performance, A/B testing different ad variants and optimizing bidding strategies to maximize return on investment. Their expertise in social media advertising ensures clients can effectively engage with their target customers where they spend their time online.
Search Engine Marketing (SEM)
Search engine marketing is a cornerstone of the services offered by Add3. As a certified Google Premier Partner and Microsoft Advertising Partner, the agency demonstrates a high level of expertise in managing complex paid search campaigns. The Add3 approach to search engine marketing is meticulous and analytical. It begins with exhaustive keyword research to identify high-intent search queries relevant to the client’s business. From there, the team builds logically structured campaigns with tightly themed ad groups and writes compelling ad copy that drives high click-through rates. Add3 places a strong emphasis on landing page optimization to ensure that the traffic generated by these campaigns converts effectively. Through continuous bid management, performance analysis, and strategic adjustments, Add3 helps clients dominate the paid search landscape and achieve a superior return on ad spend. For any business serious about SEM, the experience of Add3 is a significant asset.
Search Engine Optimization (SEO)
Complementing its paid search expertise, Add3 provides robust search engine optimization services designed to increase organic visibility and drive qualified traffic. The SEO philosophy at this digital marketing agency Seattle is holistic, encompassing technical SEO, on-page optimization, and off-page authority building. The Add3 SEO team conducts comprehensive site audits to identify and rectify technical issues that could hinder search engine crawling and indexing. They perform in-depth keyword research to inform a content strategy that aligns with user intent and business goals. On-page optimization efforts include refining site architecture, improving internal linking, optimizing meta tags, and enhancing content quality. For off-page SEO, Add3 focuses on building a high-quality, relevant backlink profile through ethical and sustainable link-building strategies. The goal of Add3’s search engine optimization program is to build long-term organic equity that delivers a steady stream of valuable traffic.
E-commerce Marketing
For online retailers, Add3 offers specialized e-commerce marketing services tailored to the unique challenges of the digital marketplace. The agency has deep expertise in managing campaigns on platforms like Google Shopping, Amazon Marketing Services, and social commerce channels. The Add3 approach to e-commerce marketing is centered on driving sales and maximizing profitability. This involves optimizing product feeds, structuring shopping campaigns for granular control, and implementing sophisticated bidding strategies based on product margin and performance data. Beyond paid channels, Add3 helps e-commerce clients with conversion rate optimization (CRO), analyzing user behavior on their websites to identify and remove friction points in the checkout process. From attracting new customers with targeted advertising to increasing customer lifetime value through email and remarketing campaigns, Add3 provides a comprehensive solution for e-commerce growth.
Programmatic Advertising
Add3 leverages the power of programmatic advertising to help clients reach their target audiences at scale with precision and efficiency. Using advanced demand-side platforms (DSPs), the agency can access a vast inventory of display, video, native, and audio ad placements across the web. The Add3 programmatic team utilizes sophisticated targeting methods, including contextual targeting, lookalike modeling, and first- and third-party data integration, to serve ads to the most relevant users in the right context. A key focus of their programmatic advertising strategy is on transparency and brand safety, ensuring that client ads appear in high-quality, appropriate environments. Through real-time bidding (RTB) and continuous campaign optimization, Add3 maximizes media spend efficiency and drives performance against client KPIs, from brand awareness to direct response.
Display Advertising
While often part of a broader programmatic strategy, Add3 also manages direct display advertising campaigns. This includes negotiating direct media buys with premium publishers to secure high-impact ad placements that might not be available through programmatic channels. The agency’s creative team can develop visually engaging banner and rich media ads designed to capture attention and communicate the brand’s message effectively. Add3 uses display advertising strategically for both branding and direct response objectives. For branding, campaigns are designed to increase reach and frequency among a target demographic. For direct response, sophisticated retargeting strategies are employed to re-engage website visitors and guide them toward conversion. The analytical approach of Add3 ensures that even brand-focused display campaigns are measured for their impact on the overall marketing funnel.
TikTok Advertising
Recognizing the immense reach and engagement potential of new platforms, Add3 has developed a specialized practice in TikTok advertising. The agency helps brands navigate this dynamic and creative-driven environment to connect with younger, highly engaged audiences. The Add3 team understands the unique culture of TikTok and helps clients create authentic, non-disruptive ad content that feels native to the platform. This includes developing concepts for in-feed video ads, Branded Hashtag Challenges, and Branded Effects. Add3 manages all aspects of TikTok advertising campaigns, from audience targeting and budget management to creative development and performance tracking. By staying at the forefront of emerging social platforms, Add3 ensures its clients can capitalize on new opportunities to reach their customers. This is a key reason why Add3 is seen as a forward-looking digital marketing agency Seattle trusts.
Add3 Technology & Tools
To deliver its data-driven strategies, Add3 utilizes a sophisticated stack of industry-leading technology and proprietary tools. The agency believes that having the right technology is crucial for efficiency, insight, and competitive advantage. The team at Add3 is proficient in using the native platforms of major advertising networks, including Google Ads, Microsoft Advertising, Meta Ads Manager, and the TikTok Ads Manager. Their deep expertise with these platforms allows them to unlock advanced features and optimization techniques that less experienced practitioners might overlook.
Beyond the native platforms, Add3 employs a suite of third-party tools to enhance its capabilities across its service lines. For search engine optimization, this includes platforms like SEMrush, Moz, Ahrefs, and Screaming Frog for keyword research, competitive analysis, backlink tracking, and technical site audits. In the realm of analytics and reporting, Add3 leverages Google Analytics, Google Tag Manager, and advanced data visualization tools like Tableau or Google Data Studio to create comprehensive, easy-to-understand dashboards for clients. These dashboards consolidate data from multiple sources, providing a holistic view of campaign performance and its impact on business goals.
For programmatic advertising, Add3 works with major demand-side platforms (DSPs) such as The Trade Desk or Google’s Display & Video 360, which provide access to extensive ad inventory and powerful targeting and optimization capabilities. Furthermore, Add3 has been known to develop its own proprietary tools and scripts to automate repetitive tasks, uncover deeper insights, and manage complex campaigns more effectively. This commitment to leveraging best-in-class technology, whether built or bought, is a key differentiator for Add3 and a major benefit for its clients, ensuring their campaigns are powered by the best data and technology available.
Partnerships
Strategic partnerships are a vital component of the Add3 ecosystem, extending its capabilities and reinforcing its status as an elite agency. A cornerstone of its partnership portfolio is its long-standing status as a Google Premier Partner. This designation is awarded to only the top 3% of participating companies each year, signifying that Add3 has met Google’s stringent requirements for certification, ad spend, and, most importantly, performance. Being a Premier Partner grants Add3 access to dedicated Google support, advanced training, and beta programs, which directly benefits its clients by providing them with early access to new features and a higher level of strategic insight.
In addition to its relationship with Google, Add3 is also a Microsoft Advertising Select Partner. This partnership recognizes the agency’s expertise and success in leveraging the Microsoft Search Network, which includes Bing, Yahoo, and AOL. This partnership provides Add3 with valuable resources and support from the Microsoft team, enabling the agency to deliver superior results for clients advertising on these platforms.
The agency’s partnerships extend beyond the major search engines. Add3 collaborates with a variety of technology providers, analytics platforms, and creative agencies to deliver fully integrated solutions. These relationships ensure that Add3 can seamlessly incorporate best-in-class tools and services into its client strategies. By cultivating a strong network of trusted partners, Add3 enhances its ability to provide comprehensive, cutting-edge digital marketing services, reinforcing its position as a highly capable and well-connected digital marketing agency Seattle businesses can depend on.
Add3 Awards and Recognitions
The consistent high performance and industry leadership of Add3 have been recognized through numerous awards and accolades over the years. These recognitions serve as external validation of the agency’s commitment to excellence and its ability to deliver outstanding results for its clients. While a comprehensive list is extensive, several key awards highlight the caliber of work produced by this top digital marketing agency Seattle is home to.
Add3 has been frequently named to the Puget Sound Business Journal’s list of “Washington’s Best Workplaces.” This award is particularly meaningful as it is based on employee feedback and reflects the agency’s strong internal culture, which emphasizes collaboration, professional growth, and a healthy work-life balance. A positive and supportive work environment is crucial for attracting and retaining the top talent necessary to produce award-winning work for clients.
In terms of industry-specific recognition, Add3 has also been featured on the Inc. 5000 list of the fastest-growing private companies in America on multiple occasions. This recognition is a direct testament to the agency’s sustained growth, driven by high client retention rates and a strong reputation in the marketplace. Earning a spot on the Inc. 5000 signifies that Add3 has a proven track record of success and a scalable business model. These awards, among others, underscore the well-regarded position Add3 holds within both the local Seattle business community and the national digital marketing industry.
Notable Clients
The effectiveness of a digital marketing agency is often best judged by the caliber of clients it attracts and retains. Add3 has had the privilege of partnering with a diverse roster of clients, from globally recognized brands to innovative, high-growth companies. The agency’s portfolio showcases its ability to adapt its strategies to different industries, business models, and marketing objectives. Working with such a varied client base has enriched the experience of the Add3 team, providing them with a broad perspective and deep insights that benefit all of their clients.
While specific client lists are often confidential, publicly available information and case studies have shown that Add3 has worked with companies across various sectors, including technology, retail, e-commerce, healthcare, and B2B services. The agency has partnered with notable brands that are leaders in their respective fields. For example, the experience of Add3 includes working with prominent technology companies, helping them navigate the competitive landscape of software and hardware marketing. They have also managed complex e-commerce marketing campaigns for major online retailers, driving significant revenue growth through sophisticated paid search and shopping strategies.
The fact that these leading companies choose Add3 as their digital marketing partner speaks volumes about the agency’s capabilities and reputation. These engagements often involve managing large, multi-channel budgets and require a high degree of strategic thinking, technical expertise, and accountability. The success Add3 has achieved for these notable clients serves as powerful proof of its ability to handle complex marketing challenges and deliver measurable, impactful results. This track record is a key reason why Add3 is considered a top-tier digital marketing agency Seattle has to offer.
Why Choose Add3
Selecting the right digital marketing partner is a critical decision that can have a profound impact on a company’s growth trajectory. For businesses seeking a strategic, results-oriented agency, there are several compelling reasons why Add3 stands out as an exceptional choice. The combination of its experienced team, data-driven methodology, and client-centric approach creates a powerful value proposition.
First and foremost is the proven expertise of the Add3 team. The agency is staffed by seasoned professionals who are true experts in their respective disciplines. Unlike agencies that may rely on junior-level staff to manage accounts, Add3 ensures that clients have access to senior-level strategic guidance. This depth of experience means that strategies are more insightful, execution is more precise, and problems are solved more effectively. The agency’s status as a Google Premier Partner and Microsoft Advertising Select Partner further validates this high level of expertise.
Second is the unwavering commitment to performance and accountability. Add3 operates on a foundation of data. Every decision is informed by analysis, and every campaign is measured against clear, meaningful KPIs. The agency provides transparent, comprehensive reporting that goes beyond surface-level metrics to show the real business impact of their marketing efforts. This focus on measurable results ensures that clients have a clear understanding of their return on investment and can be confident that their marketing budget is being used effectively.
Third is the collaborative partnership model. Add3 doesn’t operate in a black box. The agency prioritizes open communication and works closely with its clients to ensure full alignment. They function as a true extension of the client’s team, providing the strategic support and executional power needed to achieve shared goals. This collaborative approach fosters trust and leads to better, more integrated marketing outcomes. For any business in search of a digital marketing agency Seattle that combines deep expertise with a transparent, performance-focused approach, Add3 presents a compelling and reliable option. The agency is not just a vendor; it is a dedicated partner in growth.
The digital marketing landscape is in a state of perpetual motion, with new technologies, platforms, and consumer behaviors constantly emerging. In this environment, the key to sustained success is not just keeping pace, but staying ahead. Add3 has built its entire operational model around this principle. By fostering a culture of continuous learning and investing in the best talent and technology, the agency has positioned itself as a durable and adaptive partner for its clients. Its history demonstrates a clear pattern of evolution, from a specialized SEM firm to a comprehensive, multi-channel marketing powerhouse capable of orchestrating complex, integrated campaigns.
The strength of Add3 lies in its synthesis of strategic vision and tactical precision. The agency understands that a successful digital marketing program requires both a high-level understanding of the business’s goals and a granular, detail-oriented approach to campaign management. Whether it’s refining ad copy for a search engine marketing campaign, analyzing audience data for a programmatic advertising buy, or developing authentic content for TikTok advertising, the team at Add3 consistently demonstrates a mastery of their craft. This dedication to excellence across the board is what has cemented the reputation of Add3 and what continues to drive remarkable results for the businesses it serves.
Add3 Leadership & Teams
Paul Uhlir – Chief Executive Officer
Tim Wisner – Chief Operating Officer / C0-Founder
Brian Rauschenbach – President / Co-Founder
Adrian McDole – Chief Client Officer
Josh Uhlir – Director of SEO / Co-Founder
Ashley Royalty – General Manager
Cory LeBihan – General Manager of Lead
Colin Bishop – Account Director
Victoria Yeung – Account Director
Profile
Name: Add3
Industry: Advertising & Marketing
Founded: 2007
Founder: Paul Uhlir (co-founder)
CEO: Paul Uhlir
Headquarters: 500 E. Pike St, Suite #200A, Seattle, WA 98122 USA
Annual Revenue: Not publicly disclosed
Employees: Approximately 50
Specialization: Social media advertising, search engine marketing (SEM), search engine optimization (SEO), e-commerce marketing, programmatic advertising, display advertising, TikTok advertising
Website: add3.com
LinkedIn: linkedin.com/company/add3com/