AdCellerant: Your All‑In‑One Digital Marketing Agency Powerhouse
AdCellerant, the Digital Marketing Agency and advertising‑technology partner, simplifies digital marketing with a fully white‑labeled platform that empowers agencies and media companies to win more customers and grow faster. As a Digital Marketing Agency, AdCellerant delivers Madison Avenue‑level solutions to Main Street businesses through technology, expertise, and service excellence.
AdCellerant: A Deep Dive into the Tech-Enabled Digital Marketing Agency Revolutionizing Local Advertising
In the ever-evolving landscape of digital advertising, businesses need a robust strategy and a powerful partner to navigate the complexities of reaching the right audience. AdCellerant has emerged as a trailblazing, technology-driven digital marketing agency that empowers local media companies and agencies to deliver sophisticated, high-performance advertising solutions to their clients. This post provides an in-depth exploration of AdCellerant, examining the core components that have positioned it as a leader in the channel sales and white-label marketing space. From its comprehensive suite of services and proprietary technology to its award-winning growth and partner-centric philosophy, we’ll uncover how this innovative digital marketing agency is changing the game for local advertisers across the globe.
Basic Company Overview: AdCellerant as a Digital Marketing Agency
At its core, AdCellerant is a marketing technology and services company that operates on a 100% white-label, channel partnership model. This means they don’t sell directly to end-advertisers (the local businesses). Instead, they partner with entities that already have strong relationships with these local businesses, such as:
Local newspaper publishers
Broadcast television and radio stations
Local magazines
Traditional advertising agencies
Directory publishers
AdCellerant provides these partners with the technology, tools, training, and operational support necessary to sell and fulfill complex digital marketing campaigns. Essentially, they act as the silent, expert digital arm for their partners, enabling them to compete with a product suite on par with the largest and most sophisticated digital-native agencies.
The company’s mission is to make Madison Avenue-level digital marketing solutions accessible and affordable for local businesses everywhere. They achieve this by combining cutting-edge programmatic advertising technology with world-class, human-powered managed services. This hybrid approach ensures that campaigns are not only executed efficiently through software but are also optimized by digital marketing experts who understand the nuances of campaign strategy, execution, and reporting. The team at AdCellerant believes in driving tangible results—leads, sales, and measurable return on investment (ROI)—for the end-advertiser, which in turn fosters success and growth for their media partners.
Company History
The story of AdCellerant is a classic entrepreneurial tale of identifying a critical market gap and building a technology-driven solution to fill it. Founded in 2013 in Denver, Colorado, by Brock Berry (CEO) and Shelby Carlson (COO), the company was born from a key insight: traditional media companies were struggling to transition into the digital age. They had deep-rooted relationships with local advertisers but lacked the infrastructure, expertise, and product diversity to offer effective digital marketing solutions.
Brock Berry, with his extensive background in digital media sales and operations, witnessed this challenge firsthand. He saw legacy media outlets losing revenue to pure-play digital companies because they couldn’t provide the targeted, data-driven campaigns that modern businesses demanded. The available options were often clunky, inefficient, or required massive internal investment in teams and technology that were difficult to scale.
The vision for AdCellerant was clear from the start: to build a platform and a service model that would democratize digital advertising for these partners. They set out to create a seamless, end-to-end system that could handle everything from proposal generation and sales enablement to campaign execution and detailed performance reporting.
Key Milestones:
2013: AdCellerant is founded in Denver, Colorado. The initial focus is on building the core technology and establishing the first set of media partnerships.
2015: The company begins to gain significant traction, refining its service offerings and expanding its partner base across the United States.
2017: AdCellerant makes its debut on the prestigious Inc. 5000 list of America’s fastest-growing private companies, a recognition it would go on to earn for multiple consecutive years, highlighting its explosive growth and successful business model.
2018: Introduction of Ui.Marketing, AdCellerant’s proprietary technology platform. This marks a major step forward, consolidating various tools into a single, streamlined user interface for partners.
2020: The company proves its resilience and the necessity of its model during the global pandemic. As local businesses rushed to digitize their operations, AdCellerant’s partners were well-equipped to meet the surge in demand for digital advertising.
2022: AdCellerant continues its expansion, both in terms of its team and its technological capabilities. The company is recognized as a “Best Place to Work” by Built In Colorado, reflecting a strong company culture alongside its business success.
2023 and Beyond: The company continues to innovate, adding new solutions like Addressable Streaming TV and enhancing its platform’s AI-driven capabilities to further streamline operations and improve campaign performance for its partners.
Throughout its history, this digital marketing agency has remained steadfastly committed to its partner-centric model, a principle that continues to guide its strategy and growth.
Services and Industry Solutions
The power of the AdCellerant model lies in its comprehensive and ever-expanding suite of digital marketing solutions. They provide their partners with a complete toolkit, allowing them to craft integrated campaigns that reach consumers at every stage of the marketing funnel. Each service is executed by a dedicated team of subject matter experts, ensuring high-quality fulfillment and performance.
Display & Programmatic Video
What It Is: Programmatic display and video advertising involve the automated buying and selling of digital ad space in real-time. This allows for highly precise audience targeting using a vast array of data points. Display ads are the banner and static ads you see across websites, while video ads are pre-roll, mid-roll, or out-stream videos.
AdCellerant’s Approach: AdCellerant leverages top-tier Demand-Side Platforms (DSPs) to access a massive inventory of websites and apps. Their team uses sophisticated targeting tactics, including behavioral (targeting users based on online actions), contextual (placing ads on relevant websites), demographic, and geographic data. For video, they focus on high-completion-rate inventory to ensure messages are seen and heard. They also employ retargeting, which serves ads to users who have previously visited a client’s website, a highly effective conversion tactic.
Geo-Fencing Marketing
What It Is: Geo-fencing is a location-based marketing tactic that creates virtual “fences” around specific physical locations, such as a competitor’s storefront, a convention center, or a specific neighborhood. When a mobile device enters or exits this predefined area, it can trigger an ad to be served to that user on their device.
AdCellerant’s Approach: This is one of the standout offerings from AdCellerant. They provide highly precise geo-fencing capabilities, allowing partners to offer campaigns that are laser-focused on real-world locations. They can build custom-shaped zones (polygons) around addresses for pinpoint accuracy. A powerful extension they offer is “geo-conversion lift,” which tracks how many users who were served an ad later physically visited the advertiser’s location, directly connecting digital ad spend to in-store foot traffic.
YouTube Advertising
What It Is: Advertising on the world’s largest video platform. This includes skippable in-stream ads (TrueView), non-skippable ads, bumper ads (6-second spots), and discovery ads that appear in search results.
AdCellerant’s Approach: As a sophisticated digital marketing agency, AdCellerant’s team manages YouTube campaigns through the Google Ads platform with expert precision. They help partners with everything from audience creation (targeting by interests, demographics, and viewing habits) to creative best practices. Their focus is on driving measurable outcomes, whether it’s brand awareness, website traffic, or lead generation, ensuring the client’s video budget is spent effectively on a platform with immense reach.
Streaming TV (OTT/CTV)
What It Is: Often called Over-the-Top (OTT) or Connected TV (CTV), this refers to advertising delivered through streaming services on smart TVs and connected devices (e.g., Roku, Apple TV, Chromecast). These are the commercials you see while watching shows on platforms like Hulu, Sling TV, and various network apps.
AdCellerant’s Approach: AdCellerant gives local advertisers access to premium, non-skippable ad inventory on top-tier streaming platforms. This is a game-changer, as it combines the high-impact, lean-back viewing experience of traditional television with the advanced targeting capabilities of digital advertising. Campaigns can be targeted based on geography, user behavior, and household data, offering a much more efficient buy than traditional broadcast TV.
Addressable Streaming TV
What It Is: This is the next evolution of CTV advertising. Addressable CTV allows for household-level targeting. Instead of showing the same ad to everyone watching a program in a certain geographic area, it allows advertisers to serve specific ads to specific households based on granular data like purchase history, income level, or lifestyle attributes.
AdCellerant’s Approach: Leveraging data partnerships, AdCellerant can execute highly precise addressable CTV campaigns. A local car dealership, for example, could serve a truck commercial specifically to households in their area that have been identified as “likely in-market for a new vehicle.” This hyper-targeting drastically reduces wasted ad spend and significantly increases relevance and ROI.
Streaming Audio
What It Is: This involves placing audio ads on major digital streaming platforms like Spotify, Pandora, and iHeartRadio. These ads play between songs and podcasts, reaching an engaged audience that is often on the go.
AdCellerant’s Approach: The team at AdCellerant helps partners tap into this growing market. They can target listeners by musical taste, demographics, location, and listening habits. Streaming audio is an excellent tool for building brand awareness and reaching users in screen-free moments, offering a powerful complement to visual advertising channels.
Email Marketing
What It Is: Email marketing involves sending targeted commercial messages to a list of subscribers. It can be used for lead nurturing, customer retention, and direct sales.
AdCellerant’s Approach: AdCellerant offers a unique email marketing solution by providing access to massive, opt-in third-party email lists. This allows an advertiser to send a promotional email to a highly targeted audience without having to build their own list from scratch. For example, a local spa could send an offer to a list of females aged 30-55 within a 10-mile radius who have shown an interest in health and wellness. This is a powerful direct-response tool that this digital marketing agency executes with precision.
Programmatic Native Advertising
What It Is: Native ads are designed to match the look, feel, and function of the media format in which they appear. They don’t look like traditional ads; instead, they appear as “recommended content” or “sponsored articles” on news sites and blogs.
AdCellerant’s Approach: AdCellerant creates and distributes native ad campaigns that are designed to inform and engage rather than overtly sell. This approach builds trust and positions the advertiser as a thought leader. The programmatic execution allows these native articles and videos to be placed on relevant, high-authority websites, reaching users who are actively consuming content related to the advertiser’s industry.
Paid Search (SEM)
What It Is: Paid Search, or Search Engine Marketing (SEM), involves running ads on search engines like Google and Bing. These are the text ads that appear at the top of the search results page when a user queries a specific keyword. Advertisers bid on keywords and pay only when a user clicks on their ad (Pay-Per-Click or PPC).
AdCellerant’s Approach: The Paid Search team at AdCellerant is comprised of certified Google Ads experts. They handle every aspect of a campaign: in-depth keyword research, compelling ad copy creation, landing page optimization recommendations, bid management, and ongoing performance analysis. They focus on maximizing the client’s budget to drive the most valuable actions, such as phone calls, form submissions, and online purchases. This is a fundamental service for any business looking to capture high-intent customers actively searching for its products or services.
Local & Organic SEO
What It Is: Search Engine Optimization (SEO) is the practice of improving a website’s visibility in a search engine’s unpaid, “organic” results. Local SEO focuses on optimizing for search queries with local intent (e.g., “plumber near me”).
AdCellerant’s Approach: The SEO service offered by AdCellerant is comprehensive. It covers the three pillars of SEO:
On-Page SEO: Optimizing website content, title tags, meta descriptions, and site structure.
Off-Page SEO: Building a strong backlink profile from reputable sites and managing local citations (e.g., Google Business Profile, Yelp, industry directories).
Technical SEO: Ensuring the website is fast, mobile-friendly, and easily crawlable by search engines. Their team provides detailed audits, ongoing optimization, and transparent reporting to show progress in rankings and organic traffic. As a leading digital marketing agency, they understand that a strong organic presence is the foundation of long-term digital success.
Website Development
What It Is: This service involves designing and building professional, modern, and effective websites for businesses.
AdCellerant’s Approach: Recognizing that many local businesses have outdated or non-existent websites, AdCellerant offers white-label website development. A great digital advertising campaign is wasted if it drives traffic to a poor user experience. Their team builds fast, secure, mobile-responsive, and SEO-friendly websites, primarily on user-friendly platforms like WordPress. This allows their partners to offer a truly holistic digital solution, from building the digital storefront to driving traffic to it.
Facebook & Instagram Advertising
What It Is: This involves running paid ad campaigns on the two largest social media platforms in the world. The power of Facebook and Instagram lies in their incredibly detailed user data, allowing for unparalleled audience targeting.
AdCellerant’s Approach: The social media advertising team at AdCellerant are experts in the Meta Ads platform. They help partners design campaigns for a variety of objectives, including awareness, engagement, lead generation, and conversions. They can target users based on demographics, interests, life events, custom audiences (e.g., customer lists), and lookalike audiences (finding new users similar to a client’s best customers). They manage everything from creative development to A/B testing and performance reporting.
Managed Ad Operations
What It Is: This is a broader service that encompasses the technical execution and management of digital advertising campaigns. It’s the “behind-the-scenes” work of trafficking ads, setting up campaigns, troubleshooting, and ensuring everything runs smoothly.
AdCellerant’s Approach: For partners who may have their own ad inventory (like a local news website), AdCellerant can act as their expert ad operations team. They can manage the partner’s owned-and-operated inventory, trafficking direct-sold campaigns and optimizing yield. This service, combined with their ability to fulfill campaigns across the wider web, makes AdCellerant a comprehensive operational partner, not just a reseller.
Annual Revenue
As a privately held company, AdCellerant is not required to publicly disclose detailed annual financial statements. Therefore, specific year-over-year revenue figures are not readily available. However, the company’s financial health and rapid growth trajectory can be reliably inferred from its consistent presence on the Inc. 5000 list, which ranks the fastest-growing private companies in the United States based on percentage revenue growth over a three-year period.
Inc. 5000 Rankings: AdCellerant has been named to the Inc. 5000 list for six consecutive years (as of recent data), from 2017 to 2022. This is a remarkable achievement that very few companies attain. Inclusion on this list is purely data-driven and requires significant, sustained revenue growth. For example, its 2021 ranking noted a three-year growth rate of 121%.
Revenue Estimates: Business intelligence platforms like Growjo and ZoomInfo provide estimates based on proprietary models that factor in employee count, industry, funding, and other signals. These platforms typically place AdCellerant’s annual revenue in the range of $25 million to $75 million. While these are estimates, they align with the company’s size, scope of operations, and its recognition as a high-growth entity.
The consistent, award-winning growth demonstrates strong market demand for the solutions provided by this digital marketing agency. It validates their business model and indicates a high level of satisfaction and retention among their channel partners, who are the source of their revenue. The growth reflects the scalability of their platform and their ability to continuously onboard new media partners while expanding the business they do with existing ones.
Technology & Tools
Technology is the backbone of AdCellerant. Their entire business model is predicated on using technology to create efficiency, transparency, and scale for their partners. They refer to themselves as a “tech-enabled services” company, and this is best exemplified by their proprietary software platform.
Ui.Marketing: The All-in-One Platform
The crown jewel of AdCellerant’s technology stack is Ui.Marketing. This is their proprietary, end-to-end platform that partners use to manage the entire lifecycle of a digital advertising campaign. It’s a powerful tool designed to simplify what is an otherwise incredibly complex process.
Key features of Ui.Marketing include:
Proposal Generation: A salesperson can sit with a local business owner and, within minutes, generate a professional, data-driven digital marketing proposal. They can input the client’s goals, budget, and target audience, and the platform will recommend a customized mix of products. It pulls in real-time data to show audience size estimates and potential reach, adding a layer of sophistication to the sales process.
Order Entry & Management: Once a sale is made, the order is entered directly into Ui.Marketing. This single point of entry eliminates messy spreadsheets and email chains. The system captures all necessary campaign details, creative assets, and targeting parameters, creating a seamless handover to the operations team.
Creative Production: The platform facilitates the creative process. Partners can upload creative assets provided by the client, or they can use AdCellerant’s creative services to build ads from scratch. This includes display banners, video ads, native content, and more.
Analytics & Reporting Dashboard: This is arguably the most valuable feature for partners and their end-clients. Ui.Marketing provides a 24/7, live reporting dashboard that consolidates performance metrics from every single campaign type into one view. A client running Paid Search, Facebook ads, and Streaming TV can see all their results in one place, with clear, easy-to-understand visualizations and key performance indicators (KPIs). This transparency builds trust and proves the value of the marketing spend.
Sales Enablement Tools: The platform is also a repository for training materials, case studies, product one-sheets, and other resources that help salespeople become more knowledgeable and effective at selling digital solutions.
Underlying Marketing Platforms
While Ui.Marketing is the interface, AdCellerant plugs into a “best-in-class” ecosystem of underlying advertising platforms. They don’t try to reinvent the wheel by building their own DSP or search bidding platform. Instead, they integrate with the industry leaders, including:
Demand-Side Platforms (DSPs): They partner with major DSPs like The Trade Desk and Xandr (formerly AppNexus) to access programmatic display, video, and audio inventory.
Search & Social Platforms: Their teams are experts in the native platforms of Google Ads, Microsoft Advertising, and Meta (Facebook/Instagram) Ads.
Data Partners: They leverage a wide array of third-party data providers to enhance audience targeting. This includes data from companies that track online behavior, offline purchases, demographic attributes, and location data.
This approach gives their partners the best of both worlds: a simple, unified platform on the front end (Ui.Marketing) and the immense power of the entire digital advertising ecosystem on the back end. This strategic use of technology makes AdCellerant a uniquely capable digital marketing agency.
Partnerships
The concept of partnership is central to AdCellerant’s identity and business strategy. They do not have “clients” in the traditional sense; they have “partners.” This distinction is crucial to understanding their role in the media ecosystem.
Their primary partners are local media organizations and advertising agencies. These are companies that excel at local sales and have built decades of trust with advertisers in their communities, but they often lack the specialized resources to execute a wide range of digital marketing campaigns effectively.
AdCellerant’s Partner Value Proposition:
Instant Product Suite: Partners can immediately go to market with a full suite of over 20 sophisticated digital products without any upfront investment in technology or hiring specialized teams.
Training and Enablement: AdCellerant provides comprehensive training for their partners’ sales teams. This includes initial onboarding, ongoing education on new products, and strategic sales coaching. They equip legacy sales reps with the confidence and knowledge to sell digital.
Dedicated Support: Each partner is assigned a dedicated account manager who acts as their primary point of contact. This person provides strategic guidance, helps build proposals, and ensures the partner’s needs are met. This level of support is a key differentiator.
White-Label Fulfillment: All services are executed under the partner’s brand. The end-client sees the local newspaper or TV station as their full-service digital provider. The reporting dashboard is even branded with the partner’s logo. This strengthens the partner’s brand and relationship with the advertiser.
Focus on Growth: By handling the operational complexity of digital advertising, AdCellerant frees up its partners to focus on what they do best: selling and servicing their local clients. The success of AdCellerant is directly tied to the success of its partners.
While specific partner names are often kept confidential under their white-label agreements, their partners include hundreds of local media companies across the United States, Canada, and Australia, ranging from small, independent publishers to large broadcast groups.
Awards and Recognitions
An organization’s awards and recognitions serve as a third-party validation of its success, culture, and market impact. AdCellerant has accumulated an impressive list of accolades over the years, underscoring its status as a high-growth leader in the marketing technology space.
Inc. 5000: As previously mentioned, this is one of their most significant achievements. Being recognized as one of America’s fastest-growing private companies for six consecutive years (2017-2022) is a testament to their sustainable and explosive growth model. This places them in an elite group of companies.
Built In Colorado – Best Places to Work: AdCellerant has been frequently featured on Built In’s annual list of “Best Places to Work in Colorado.” This award is based largely on employee feedback and an analysis of company culture, salary, and benefits. It indicates that alongside its business success, the company has fostered a positive and rewarding environment for its employees.
Colorado Companies to Watch: Early in its journey, AdCellerant was named a “Colorado Company to Watch,” an award that recognizes second-stage companies that are developing valuable products and services, creating quality jobs, and enriching their communities.
Deloitte Technology Fast 500: This prestigious award ranks the fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America. AdCellerant’s inclusion on this list further solidifies its position as a major player in the tech industry.
These awards collectively paint a picture of a company that is not only financially successful and rapidly growing but also a great place to work with a strong, innovative culture. For a digital marketing agency built on partnerships, this internal health is critical, as it translates into better service and stability for their partners.
Why Choose AdCellerant
For a local media company or a traditional agency looking to enhance its digital offerings, the marketplace can be confusing. There are countless vendors, platforms, and potential solutions. So, what makes AdCellerant the compelling choice? The answer lies in the unique combination of their technology, expertise, and unwavering focus on partner success.
A True Partnership, Not a Vendor Relationship: AdCellerant invests deeply in the success of its partners. The relationship goes far beyond a simple software license. With dedicated support, comprehensive training, and a shared goal of growing the partner’s digital revenue, they act as an extension of the partner’s own team.
Proprietary, All-in-One Technology: The Ui.Marketing platform is a significant competitive advantage. It solves the biggest operational headaches for partners: proposal generation, order entry, and unified reporting. This efficiency allows partners to scale their digital business profitably, something that is nearly impossible to do with a patchwork of disparate tools.
Comprehensive and Curated Product Suite: AdCellerant offers a vast menu of digital solutions, from foundational services like Search and SEO to cutting-edge tactics like Addressable CTV and Geo-Fencing. This allows partners to create truly integrated marketing campaigns for their clients. Furthermore, every product is vetted and managed by experts, ensuring quality fulfillment.
Transparency and Proof of Performance: The live, 24/7 reporting dashboard demystifies digital marketing for the end-advertiser. By providing clear, consolidated data on what’s working, AdCellerant helps its partners build trust and retain clients. The ability to demonstrate ROI with features like geo-conversion lift tracking is immensely powerful.
Reduced Overhead and Increased Profitability: Building an in-house digital marketing agency is incredibly expensive and difficult. It requires hiring teams of specialists (in Search, Social, Programmatic, etc.), investing in multiple expensive software seats, and developing internal processes. AdCellerant eliminates this need, providing a turnkey solution that allows partners to enter the market with a profitable business unit from day one.
Focus and Expertise: Because AdCellerant handles the complex operational and technical work, sales teams at partner organizations can focus on nurturing client relationships and solving marketing problems, rather than getting bogged down in the minutiae of campaign execution.
Essentially, AdCellerant provides the people, the platform, and the products that empower traditional media companies to not only survive but thrive in the digital era.
A Forward-Looking Perspective
The digital advertising landscape will only continue to grow in complexity. New channels will emerge, privacy regulations will evolve, and consumer behavior will shift. In this dynamic environment, the need for expert guidance and powerful, efficient technology will be greater than ever. AdCellerant is uniquely positioned to meet this future. Their model—empowering trusted local voices with world-class technology and expertise—is not just a stopgap solution; it’s a sustainable blueprint for the future of local marketing. By continuing to innovate on their platform, expand their service offerings, and, most importantly, foster the success of their partners, AdCellerant is not just participating in the digital marketing industry; they are actively shaping its future, ensuring that businesses of all sizes, in every community, have the opportunity to compete and win.
AdCellerant Leadership & Teams
Brock Berry – Co-Founder & CEO
Shelby Carlson – Co-Founder, COO
Christopher Christopulos – CFO
Adam Lee – Chief Business Development Officer
Jonathan Hemnes – EVP of Engineering
Jeff Fairley – SVP of Engineering
Kyle Gibbons – VP of Product and Support
Meghan Brito – SVP of Marketing
James Humphrey – VP of Engineering – Platforms
Ben Bouslog – VP, Business Development
Lauren Opeka – VP of Revenue Operations
Profile
Name: AdCellerant
Industry: Digital Advertising & Marketing Technology (Digital Marketing Agency)
Founded: 2013
Founder: Brock Berry and Shelby Carlson
CEO: Brock Berry
Headquarters: 865 Albion St. Suite 400 Denver, CO 80220, USA
Annual Revenue: Estimated $25 million to $75 million
Employees: Approximately 200 employees
Specialization: Providing a comprehensive, tech‑enabled suite of digital marketing services via its proprietary Ui.Marketing platform—covering display, programmatic video, geofencing, YouTube, streaming TV/audio, programmatic native, paid search, local and organic SEO, website development, email marketing, social (Facebook/Instagram), managed ad operations, addressable streaming, and AI‑powered proposal, reporting, and training tools
Notable Clients: Operates on a white-label basis with partners, not direct clients. Partners primarily consist of local media companies, broadcast groups, and advertising agencies.
Website: adcellerant.com
LinkedIn: linkedin.com/company/adcellerant