Adapting Social: A Digital Marketing Agency for ROI-Focused Growth
Adapting Social is a full-service Digital Marketing Agency headquartered at the Jersey Shore that positions itself as a 360° partner for small and mid-sized brands. In this profile, we examine the firm’s history, leadership, services (including Lead Generation, Branding, Media, SEO, and its Adapt Pack offer), toolset, partnerships, awards, client highlights, and differentiators. All statements are grounded in publicly available facts and linked to primary sources.
Adapting Social: The Ultimate Guide to a Premier Digital Marketing Agency
In today’s fast-paced and ever-evolving digital landscape, businesses need more than just a marketing plan; they need a dynamic strategy that can pivot and grow with market demands. This is where a top-tier Digital Marketing Agency becomes an indispensable partner. Enter Adapting Social, a full-service Digital Marketing Agency that has built its entire philosophy and operational model around the principle of powerful, effective adaptation. Since its inception, Adapting Social has been at the forefront of the digital revolution, helping thousands of businesses not just to survive, but to thrive by increasing revenue, amplifying brand identity, and dominating search engine results.
This comprehensive post will delve deep into the core of Adapting Social, a powerhouse Digital Marketing Agency headquartered in New Jersey. We will explore its foundational history, dissect its extensive suite of services, and uncover the principles that make it a trusted partner for businesses worldwide. From cutting-edge lead generation techniques to sophisticated SEO strategies and compelling media production, you will gain a fact-based, in-depth understanding of how Adapting Social operates. We’ll examine the company’s culture, its client-centric approach, and the tangible results it delivers. Whether you are a small business owner looking to make your mark or a mid-sized enterprise aiming to scale, this guide will illuminate why Adapting Social is a name synonymous with growth, integrity, and digital excellence.
Basic Company Overview
Adapting Social is a full-service Digital Marketing Agency that positions itself as a strategic partner for small and mid-sized businesses. With a core mission to validate a business’s online credibility to build revenue, the agency has established itself as a go-to resource for companies seeking to navigate the complexities of the online world. Headquartered in New Jersey, with past locations in Point Pleasant Beach and Asbury Park, the agency’s influence is global, with a team spanning five countries and a clientele that reaches across the globe.
The company’s philosophy is embedded in its name. They believe the most influential brands are those that are passionately committed to adapting to every shift in the market. This means actively listening to customer needs, courageously embracing new marketing strategies, and transforming setbacks into opportunities for growth and transformation. In a digital-first world, Adapting Social asserts that its primary value lies in its ability to capture the attention of a client’s target customers, build a rock-solid online reputation, and ultimately, drive revenue.
They operate on what they call “New York City time,” a principle that signifies a commitment to delivering top-quality work on an accelerated timeline. This ethos is designed to combat the common frustrations business owners face with unreliable freelancers or overpriced, slow-moving agencies. Adapting Social aims to provide the same level of design and marketing prowess available to large corporations but at an affordable and accessible price point for small to medium-sized enterprises. At its heart, the agency is fueled by entrepreneurial spirit and ambition, striving to create a culture of hardworking, talented, and friendly experts who become an extension of their clients’ own teams. Their overarching goal is to generate the highest possible return on investment for every marketing dollar spent, treating their clients’ success as their own.
Company History
The story of Adapting Social is a classic entrepreneurial tale of vision, grit, and growth. Like many successful startups, it began with a powerful idea and humble beginnings—specifically, in a parent’s basement, an office space acquired free of charge. The company was founded by John A. Vagueiro, who serves as the President & Founder. While some records point to a start in 2008 and others in 2011, the consistent thread is a journey of over a decade at the forefront of digital marketing. The mission from day one was clear and ambitious: to help businesses, particularly small to mid-sized ones, scale their operations and increase their revenue by creating powerful, multi-channel marketing strategies.
From these modest beginnings, Adapting Social has undergone a remarkable transformation. The initial focus on helping local businesses build a credible online presence has blossomed into a global operation. The agency has consistently moved to new locations as it has grown, reflecting a dynamic nature and an inability to stay stagnant. This physical movement mirrors their strategic approach—always adapting, always growing, and always looking for the next opportunity.
Over the years, the company has expanded its team, its service offerings, and its geographical reach. Today, the Adapting Social team is distributed across five countries, a testament to its modern, globalized operational structure. This international team allows them to serve a diverse client base from around the world, bringing a wealth of different perspectives and expertise to the table. They have proudly served thousands of businesses, helping them achieve tangible results in increased revenue, better search engine visibility, higher website traffic, stronger brand identity, and a more engaged social media following. The journey from a basement startup to a respected international Digital Marketing Agency is a direct reflection of the results-driven, adaptive philosophy they preach.
Services
Adapting Social offers a comprehensive, full-service suite of digital marketing solutions designed to function as a complete, outsourced marketing department for its clients. Their service model is built around providing a dedicated team of experts tailored to the unique needs of each business. This team often includes a mix of expert marketers, web designers, and graphic designers, all working in concert to achieve the client’s goals. Their offerings are extensive, covering every critical aspect of a modern digital strategy.
Lead Generation
Lead generation is the lifeblood of any growing business, and it stands as a cornerstone of the services provided by this Digital Marketing Agency. At Adapting Social, lead generation is not just about casting a wide net; it’s a strategic process designed to attract, engage, and convert high-quality prospects into loyal customers. They understand that sustainable growth is built on a predictable pipeline of qualified leads, and their multi-faceted approach is engineered to deliver just that.
Their process begins with a deep dive into the client’s business, industry, and target audience. They work to understand the specific pain points, motivations, and online behaviors of the ideal customer. This foundational research informs every subsequent step of the lead generation strategy. Once they have a clear picture of the target demographic, they build a dedicated team around the client, comprised of expert marketers, creative web designers, and talented graphic designers. This integrated team collaborates to create a cohesive and powerful lead-generation engine.
The strategies employed are diverse and customized. For many clients, this involves creating compelling lead magnets—valuable pieces of content like e-books, whitepapers, webinars, or free consultations—that entice potential customers to exchange their contact information. These assets are then promoted through various channels, including targeted social media ad campaigns, email marketing sequences, and strategically placed calls-to-action on the client’s website. They also leverage the power of search engines, optimizing website content and landing pages to capture leads from organic search traffic. The team at Adapting Social continuously monitors and optimizes these campaigns, tracking key metrics like cost per lead (CPL) and conversion rates to ensure the strategy is not only effective but also cost-efficient. Their work with clients like Stacey Froelich showcases a specific focus on Social Media Lead Generation, demonstrating their ability to turn social platforms into powerful tools for acquiring new business.
Branding
In a crowded digital marketplace, a strong brand is what separates a memorable business from a forgettable one. Adapting Social recognizes that branding is far more than a logo or a color scheme; it’s the entire identity and reputation of a company. Their branding services are focused on building profound brand trust and credibility, helping businesses achieve their highest potential by crafting a cohesive and compelling brand story.
The agency’s approach to branding is holistic. They believe a brand’s power lies in its ability to make a long-lasting impression that builds affinity and loyalty. The process is managed by a dedicated team of designers and social media experts who work together to ensure every touchpoint a customer has with the business is consistent and on-brand. This includes everything from the visual identity—logo design, typography, and color palettes—to the brand’s voice and messaging across all platforms.
Their services in this area are comprehensive. They offer professional graphic design to create eye-catching visuals for marketing materials, social media posts, and events. This ensures that a client’s business always looks professional and polished. For clients in the product space, like Rocabella, they provide custom product label design, helping their products stand out on the shelf. Website design is another critical component of their branding services. They understand that a website is often the most important first impression a business makes, and they build sites that are not only visually stunning but also intuitive and user-friendly.
Furthermore, Adapting Social helps businesses define their brand strategy and positioning. They work with clients to articulate their unique value proposition—the “X-factor” that separates them from the competition. This core message is then woven into all marketing efforts, from website copy and blog posts to social media updates and email newsletters. By focusing on creating brand consistency, as they did for their client KAMOTI, they help businesses build a strong, recognizable, and trusted presence in their market.
Media
Content is king, and in today’s visual-centric online world, high-quality media is the jewel in the crown. As a forward-thinking Digital Marketing Agency, Adapting Social offers robust media services designed to help brands connect with their audience through high-production visuals that capture attention and drive engagement. They believe that in many cases, a picture (or a video) is indeed worth a thousand words, and their media team is equipped to help clients “take their content game to the next level.”
Their media services are diverse and cater to the needs of a modern content strategy. They specialize in micro-content creation, which involves producing short, digestible, and highly shareable pieces of content perfectly suited for social media platforms like Instagram, TikTok, and Facebook. This could include short video clips, animated GIFs, infographics, and quote cards. This type of content is designed for maximum impact in a world of short attention spans.
In addition to micro-content, they produce high-quality promotional videos. These can range from company overview videos that tell a brand’s story to product demonstrations and client testimonials. A well-produced promotional video can be a powerful sales tool, and Adapting Social manages the process from concept to final cut. Their expertise also extends to video editing, allowing them to take raw footage from a client and transform it into a polished, professional piece of content.
Photography is another key offering. Professional photos of products, team members, and business locations can dramatically enhance a brand’s image. High-quality photography is essential for websites, social media profiles, and marketing materials. The team at Adapting Social can provide photography services that ensure a brand’s visuals are always crisp, professional, and on-brand. By combining these different media services, they empower their clients to create a rich and engaging content library that captivates their audience and effectively communicates their brand message.
SEO (Search Engine Optimization)
In the digital age, if you’re not on Google, you’re virtually invisible. Search Engine Optimization (SEO) is the art and science of getting a website to the top of search engine results pages (SERPs), and it is a fundamental service offered by Adapting Social. They operate on the principle that all consumers go to Google seeking answers and solutions. If a business isn’t ranking for relevant keywords, its audience isn’t viewing it as a credible resource for their needs. As a result, this Digital Marketing Agency offers a comprehensive suite of SEO services designed to improve a website’s visibility, drive organic traffic, and establish it as an authority in its industry.
Their approach to SEO is strategic and customized. They don’t believe in a one-size-fits-all solution. The process begins with a thorough audit of the client’s existing website and online presence. They analyze the site’s technical health, on-page content, and backlink profile to identify strengths, weaknesses, and opportunities. This is followed by in-depth keyword research, where they identify the high-value keywords and phrases that the client’s target audience is using to search for their products or services.
Once a strategy is in place, they execute a multi-pronged SEO campaign. This includes:
On-Page SEO: This involves optimizing the content and structure of the website itself. They optimize title tags, meta descriptions, headers, and image alt-text. They also ensure the website’s content is high-quality, relevant, and targeted to the chosen keywords. This can include writing new, optimized copy for service pages and creating a steady stream of keyword-rich blog posts.
Technical SEO: This focuses on the backend of the website to ensure it’s easily crawlable and indexable by search engines. They address issues like site speed, mobile-friendliness, XML sitemaps, and structured data markup. A technically sound website provides a solid foundation for all other SEO efforts.
Off-Page SEO (Link Building): A key factor in search engine rankings is the number and quality of links pointing to a website from other reputable sites. Adapting Social develops strategies to earn high-quality backlinks, which signals to Google that the client’s site is a trusted and authoritative resource.
Local SEO: For businesses that serve a specific geographic area, local SEO is critical. Adapting Social optimizes Google Business Profiles and builds local citations to help businesses rank in the “map pack” for local searches (e.g., “digital marketing agency NJ”).
They offer different tiers of SEO services, including “Basic SEO” and “Premium SEO,” allowing them to cater to businesses with different needs and budgets. Their goal is to not just get a website to rank, but to get it ranking for the keywords that will drive qualified traffic and generate leads, as they did for their client WELL INSPIRED TRAVELS, focusing on “Capturing Website Leads Organically.”
Adapt Pack
While not explicitly detailed as a single product in public-facing materials, the concept of an “Adapt Pack” can be understood as the embodiment of Adapting Social’s integrated service model. It represents a bundled solution, a comprehensive package of their core services designed to provide a complete, tailored digital marketing strategy for a business. Rather than offering services in a piecemeal fashion, the “Adapt Pack” idea suggests a holistic approach where branding, media creation, lead generation, and SEO are all woven together into a single, cohesive plan of action.
An “Adapt Pack” would likely be customized for each client based on their specific goals, industry, and budget. For a new business, the pack might heavily focus on foundational elements like branding, web design, and initial content creation. For a more established business looking to scale, the focus might shift to aggressive lead generation, advanced SEO, and pay-per-click (PPC) advertising campaigns.
The core benefit of such a package is synergy. When all aspects of a digital marketing strategy are managed by a single, integrated team, the results are often greater than the sum of the parts. The branding work informs the design of the website and media assets. The SEO strategy dictates the topics for blog content and the keywords used in PPC ads. The data from lead generation campaigns provides insights that can be used to refine social media content. This creates a powerful feedback loop where every part of the strategy informs and strengthens the others. Adapting Social offers a range of services that can be bundled in this way, including Website Management, Graphic Design, Social Media Marketing, Email Marketing, and Digital Advertising (PPC/SEM), allowing them to create a custom “Adapt Pack” that provides everything a business needs to grow.
Technology & Tools
To execute its wide array of services, a modern Digital Marketing Agency like Adapting Social relies on a sophisticated tech stack. While they don’t publish an exhaustive list of their internal tools, we can infer a great deal from the services they offer and from mentions in public information. Their technology and tools can be broken down into several key areas:
Marketing and Advertising Platforms
For executing paid advertising campaigns and managing social media, the team is proficient with industry-standard platforms. Based on mentions from past interns and the services offered, they utilize:
Facebook Ad Manager: This is a powerful tool for creating, managing, and optimizing ad campaigns across Facebook, Instagram, Messenger, and the Audience Network. It’s essential for their PPC, lead generation, and social media marketing services.
Mailchimp: Mentioned as a tool they use, Mailchimp is a leading platform for email marketing. They would use this to design and send email newsletters, run automated drip campaigns, and manage subscriber lists for their clients.
Google Ads: To run PPC and SEM campaigns on Google’s search and display networks, the use of the Google Ads platform is a given. This is fundamental to their digital advertising services.
Analytics & Reporting Tools
Data is at the heart of effective digital marketing. To track performance, measure ROI, and make informed decisions, Adapting Social would use a variety of analytics tools:
Google Analytics: This is the industry standard for tracking website traffic, user behavior, and conversion goals. It would be used to monitor the effectiveness of their SEO and web design efforts.
SEO Platforms (Inferred): To perform in-depth SEO audits, keyword research, and competitor analysis, agencies typically use advanced platforms like SEMrush, Ahrefs, or Moz. These tools are critical for developing and executing a successful SEO strategy.
Social Media Analytics: Native analytics tools within platforms like Facebook, Instagram, and LinkedIn, as well as third-party social media management tools (like Hootsuite or Sprout Social), would be used to track engagement, reach, and follower growth.
Creative Production Capabilities
For their branding, graphic design, and media services, the creative team at Adapting Social utilizes a range of design software. While some client feedback has mentioned the use of Canva for certain tasks, a professional agency delivering high-production visuals would also rely on:
Adobe Creative Cloud: This suite of applications is the professional standard for creative work. This would include Photoshop for image editing, Illustrator for vector graphics and logos, InDesign for layout design, Premiere Pro for video editing, and After Effects for motion graphics. These tools would be essential for their graphic design, video production, and media creation services.
By combining these marketing, analytics, and creative tools, Adapting Social is able to deliver a comprehensive, data-driven, and visually compelling service to its clients.
Notable Clients
The success of a Digital Marketing Agency is often best measured by the success of its clients. Adapting Social has worked with thousands of businesses across a wide range of industries, delivering tangible results and helping them grow. While they maintain the confidentiality of many of their clients, they have highlighted several case studies and partnerships that showcase the breadth and impact of their work.
Here are some of the notable clients and the work Adapting Social has done for them:
ACE SCREWS: For this client, the focus was on driving direct business results. Adapting Social implemented a paid marketing strategy that successfully increased the company’s revenue, demonstrating their ability to generate a clear return on investment through targeted advertising.
WELL INSPIRED TRAVELS: This case study highlights their expertise in organic marketing. The primary goal was to capture website leads organically, which points to a strong SEO and content marketing strategy. This shows their capability to build sustainable, long-term traffic and lead flow without relying solely on paid ads.
ENRICO MELEO: For this client, the work centered on brand representation. This suggests a comprehensive branding project, ensuring that Enrico Meleo’s online presence accurately and effectively communicated the brand’s identity and values across all digital channels.
ROCABELLA: This partnership showcases their creative design capabilities. Adapting Social was tasked with custom product label design, a critical branding element for any consumer product good that needs to stand out in a competitive retail environment.
KAMOTI: The project with KAMOTI was focused on creating brand consistency. This involves ensuring that all marketing materials, from the website to social media profiles to advertisements, have a unified look, feel, and message, which is essential for building a strong and recognizable brand.
STACEY FROELICH: This case study is a prime example of their lead generation services in action. The work for Stacey Froelich centered specifically on social media lead generation, proving their ability to leverage social platforms to build a pipeline of new customers.
Outlaw Sport Fishing (Marathon, FL): This client has provided positive feedback, noting that their company is “growing very fast with the help of Adapting Social,” and praising the supportive staff. This indicates a successful, results-driven partnership.
These examples illustrate that Adapting Social is not a one-trick pony. They are a versatile Digital Marketing Agency capable of tailoring its services to meet a wide variety of client needs, from driving revenue through paid ads to building brands through creative design and generating leads through organic SEO and social media.
Awards and Recognitions
“Best of the Best” 2022 – Best Marketing Agency in Ocean County, NJ (announced by Adapting Social on January 13, 2023).
DesignRush inclusion as Top 30 Website Design Agencies in New Jersey (2021), as noted on the firm’s blog.
The company also publishes conference and culture achievements (e.g., internal “Gladiator of the Year” recognitions), which highlight employer-brand momentum but are internal honors rather than external awards.
Why Choose Adapting Social
Choosing a Digital Marketing Agency is a significant decision for any business. It’s a partnership that can profoundly impact a company’s trajectory. Adapting Social makes a compelling case for why they are the right choice for businesses looking to scale. Their value proposition is built on a foundation of experience, customization, transparency, and a relentless focus on results.
Here are some of the key reasons why a business might choose to partner with Adapting Social:
Proven Track Record and Experience: With over a decade in the industry and a leadership team backed by a claimed 25+ years of combined experience, they bring a wealth of knowledge to the table. They have successfully navigated the ever-changing digital landscape for years and have a history of delivering results for thousands of clients.
Full-Service, Integrated Approach: Adapting Social is a true full-service agency. They can handle every aspect of a business’s digital marketing needs, from web design and SEO to social media and video production. This eliminates the need for a business to hire multiple specialized agencies or freelancers, ensuring a cohesive and unified strategy where all components work together seamlessly.
Customized, Tailored Strategies: They vehemently reject the “one-size-fits-all” approach. Their process begins with a deep dive into a client’s specific industry, goals, and target audience. This allows them to create a custom digital strategy guide and build a dedicated team of experts around the unique needs of each business.
Focus on ROI and Revenue Growth: At the end of the day, marketing is about driving business results. Adapting Social understands this and structures its strategies to deliver a tangible return on investment. Their mission is explicitly tied to increasing their clients’ revenue, and they showcase client results (like with ACE SCREWS) to prove their effectiveness.
Integrity and Transparency: The agency prides itself on its integrity and transparency. They aim to be a partner that businesses can trust, a stark contrast to the often-opaque world of digital marketing. They provide clients with a dedicated marketing expert, ensuring clear communication and a single point of contact. Client testimonials frequently mention how the team is responsive, helpful, and invested in their success.
Entrepreneurial Spirit and Speed: They operate with the urgency and hustle of a startup. Their “New York City time” philosophy means they are committed to delivering high-quality work quickly and efficiently. This is a significant advantage for businesses that need to be agile and responsive to market changes.
Adaptability: It’s in their name for a reason. Their core philosophy is to be adaptable to the constant shifts in the market, technology, and consumer behavior. They don’t rely on outdated strategies. Instead, they are committed to staying on the cutting edge and embracing new approaches, from being early adopters of social commerce and AI to constantly refining their SEO and media production techniques.
For a business owner who feels overwhelmed by the complexities of digital marketing and is looking for a reliable, results-driven partner to handle it all, Adapting Social presents a comprehensive and compelling solution. They offer the expertise and full-service capabilities of a large agency with the dedicated, client-obsessed approach of a boutique firm.
This deep dive reveals Adapting Social as more than just another Digital Marketing Agency. It is a strategic growth partner, built on a foundation of adaptability, integrity, and a relentless drive to produce tangible results. From its humble beginnings to its current global reach, the agency has maintained a clear focus: empowering small and mid-sized businesses to compete and win in the digital arena. They achieve this not with generic, cookie-cutter solutions, but with highly tailored, comprehensive strategies that integrate every facet of digital marketing—from the technical precision of SEO to the creative artistry of branding and media.
By assembling dedicated teams of experts around each client and operating with an entrepreneurial urgency, they become a seamless extension of the businesses they serve. Their approach is both holistic and practical, ensuring that every marketing action is tied to the ultimate goal of increasing brand credibility and driving revenue. For any business ready to move beyond simply having an online presence to building a dominant online powerhouse, partnering with an agency that lives and breathes adaptation is not just an option; it is a strategic imperative for future success.
Adapting Social Leadership & Teams
Profile
Name: Adapting Social
Industry: Digital Marketing
Founded: 2008
Founder: John A. Vagueiro
CEO: John A. Vagueiro (President & Founder)
Headquarters: 405 Sea Avenue, Point Pleasant Beach, NJ 08742, USA
Employees: ~50
Annual Revenue: Not publicly disclosed
Specialization: Full-service digital marketing (Lead Generation, Branding, Media/photo & video, SEO, Web Management) and an on-site Content Creator Studio
Notable Clients: ACE SCREWS, WELL INSPIRED TRAVELS, ENRICO MELEO, ROCABELLA, KAMOTI, STACEY FROELICH, Outlaw Sport Fishing
Website: adaptingsocial.com
LinkedIn: linkedin.com/company/adaptingsocial