Ad Results Media: Audio & Podcast Advertising Agency
Ad Results Media (ARM) is a U.S.-based, full-service agency specializing in podcast advertising, digital audio, broadcast radio, creator-based video (including YouTube), and media measurement. Ad Results Media is widely recognized for building and optimizing host-read podcast ad programs at scale, complementing them with programmatic podcast buys, streaming audio, radio, and creator integrations to deliver measurable growth for direct-to-consumer and enterprise brands.
Ad Results Media: A Deep Dive into the Titans of Audio and Creator-Driven Advertising
In the ever-evolving landscape of digital marketing, where consumer attention is the ultimate currency, one agency has consistently stayed ahead of the curve, pioneering a path in the powerful and intimate realms of audio and creator-driven advertising. Ad Results Media (ARM), a name synonymous with innovation and results, has carved out a formidable reputation as the leading advertising agency in the audio and podcasting space. This in-depth exploration will delve into the history, services, technology, and success stories of Ad Results Media, providing a comprehensive understanding of why they are the go-to partner for brands seeking to connect with audiences in a meaningful and impactful way.
A Legacy of Sound: The Ad Results Media Story
Every great company has an origin story, and Ad Results Media’s is rooted in the power of sound. Founded in 1998 by the visionary Russell Lindley, the company’s initial foray into the advertising world was as a producer of original brand music. In an era dominated by visual media, ARM recognized the untapped potential of audio to create emotional connections and build brand identity. Their early work with industry giants like McDonald’s, Burger King, Goodyear, and Toyota laid the foundation for what would become a deep and nuanced understanding of the audio landscape.
As the new millennium dawned, so did a new chapter for Ad Results Media. The agency transitioned into a full-service powerhouse, specializing in what they aptly term “Feel-Good Branding.” This philosophy, which continues to be a cornerstone of their approach, is about more than just selling a product; it’s about creating a positive and lasting impression that resonates with consumers on a personal level. Music, their first love, remained a key ingredient in this formula, but it was now complemented by big ideas and a relentless pursuit of creative excellence.
The early 2000s also saw the rise of new media channels, and Ad Results Media was at the forefront of this digital revolution. They were among the first agencies in the United States to recognize the immense potential of podcasting, a medium that was still in its infancy. This foresight and willingness to embrace emerging platforms set them apart from their competitors and positioned them as true innovators in the field.
A pivotal moment in the company’s history came in 2019, when they received a significant investment from Shamrock Capital, a private equity firm with a deep understanding of the media and entertainment sectors. This partnership was a powerful endorsement of ARM’s vision and provided them with the resources to further scale their operations and solidify their position as the preeminent performance-based audio advertising agency in the U.S.
Today, with offices in Houston, Austin, Los Angeles, and San Diego, Ad Results Media is a thriving and dynamic agency that continues to push the boundaries of what’s possible in audio and creator-driven advertising. Their journey from a boutique music production house to a full-service agency is a testament to their adaptability, foresight, and unwavering commitment to delivering exceptional results for their clients.
The Ad Results Media Advantage: A Symphony of Services
Ad Results Media offers a comprehensive suite of services designed to help brands navigate the complex and fragmented media landscape. Their approach is not about simply buying ad space; it’s about creating authentic connections between brands and creators that drive growth, results, and cultural relevance. Here’s a closer look at their core offerings:
Podcast Advertising: The Power of the Human Voice
At the heart of Ad Results Media’s expertise lies their mastery of podcast advertising. They understand that podcasts are more than just a form of entertainment; they are a deeply personal and engaging medium that fosters a unique sense of trust and intimacy between hosts and their listeners. ARM leverages this power through a variety of ad formats, including:
Host-Read Endorsements: This is the gold standard of podcast advertising, and Ad Results Media is a master of the craft. By having the podcast host, a trusted voice, personally endorse a product or service, brands can tap into the host’s credibility and build authentic connections with their audience.
Pre-Recorded Ads: These are more traditional ad spots that are inserted into the podcast at various points (pre-roll, mid-roll, or post-roll). ARM ensures that these ads are creatively produced and strategically placed to maximize their impact without disrupting the listener experience.
Branded Segments: This is a more integrated approach where a brand’s message is woven into the fabric of the podcast itself. This could be a sponsored segment, a special episode, or an ongoing partnership that positions the brand as a natural part of the show’s content.
YouTube: Where Audio Meets Visuals
Ad Results Media recognizes that the lines between audio and visual media are increasingly blurred. They extend their expertise to YouTube, a platform that combines the power of audio with the engagement of video. By leveraging their relationships with a vast network of creators, they help brands create compelling video content that resonates with their target audience.
Streaming Music: Reaching Listeners on the Go
With the rise of streaming music services, Ad Results Media has developed sophisticated strategies to help brands reach listeners wherever they are. They utilize precise demographic, geographic, behavioral, and contextual targeting to deliver memorable and measurable messages to a highly engaged audience.
Radio: A Timeless Medium with Modern Potential
While digital media may dominate the conversation, Ad Results Media understands that traditional radio still holds immense power. They offer both terrestrial and satellite radio advertising solutions, providing a cost-effective way to reach a broad audience with ROI-based strategies.
Creator Integrations: The Art of Authentic Collaboration
In the age of the creator economy, authenticity is paramount. Ad Results Media excels at creating genuine partnerships between brands and creators. They go beyond simple endorsements to develop integrated campaigns that leverage the creator’s unique voice and style to build brand awareness, affinity, and trust. These integrations can take many forms, including:
Sponsored Segments: Similar to podcast advertising, this involves a creator dedicating a portion of their content to a brand’s message.
Product Integrations: This is a more subtle approach where a brand’s product is naturally woven into the creator’s content.
Social Media Extensions: ARM amplifies the reach of their campaigns by extending them to the creator’s social media channels, creating a multi-platform experience for the audience.
Experiential Marketing: Bringing Brands to Life
Ad Results Media understands that the most powerful connections are often made in the real world. They help brands create immersive and interactive experiences that bring their message to life. This could be a live event, a pop-up activation, or a collaborative content project that allows consumers to engage with the brand in a tangible and memorable way.
The Science Behind the Sound: Technology and Tools
What truly sets Ad Results Media apart is their data-driven approach. They don’t rely on guesswork or intuition; they use a sophisticated suite of proprietary tools and technologies to ensure that every campaign is optimized for success. At the core of their technological prowess is a proprietary audio insights and results database, which is fueled by AI and machine learning. This powerful tool allows them to:
Determine the Optimal Media Mix: By analyzing a vast amount of data, they can identify the perfect combination of channels and tactics to achieve a brand’s specific KPIs, whether it’s upper-funnel awareness or bottom-funnel conversions.
Create Custom Plans: Every brand is unique, and Ad Results Media develops a custom plan for each of their clients, tailored to their specific goals and target audience.
Negotiate Preferred Rates: Their scale and purchasing power allow them to negotiate preferred rates with media partners, ensuring that their clients get the most value for their investment.
Track and Measure Performance: They provide comprehensive analytics and reporting that goes beyond simple vanity metrics to measure the true ROI of every campaign.
This signals-based planning approach, combined with their deep industry relationships, allows them to create media plans that are not only effective but also efficient and scalable.
A Winning Formula: Partnerships and Recognitions
Ad Results Media’s success is not just a result of their own efforts; it’s also a testament to the strong partnerships they’ve built over the years. They have exclusive partnerships with a wide range of media outlets, from major podcasts and radio networks to niche creators and international platforms. These relationships give them access to unique opportunities and allow them to create truly innovative campaigns for their clients.
One of their most notable partnerships was with Barstool Sports for a campaign with Molson Coors. This collaboration, which involved a multi-platform activation around Barstool’s popular “Pardon My Take” podcast, was a massive success, earning Ad Results Media a spot as a finalist in the Campaign US Media Awards in 2022.
This is just one example of the many accolades that Ad Results Media has received over the years. They have also been recognized by Inc. 5000 as one of the fastest-growing private companies in America, a testament to their sustained growth and success.
The Sound of Success: Notable Clients and Case Studies
The true measure of any agency’s success is the results they deliver for their clients. Ad Results Media has a long and impressive track record of helping brands achieve their goals. Their client roster includes a diverse mix of established corporations and high-growth startups, including:
Molson Coors
American Giant
A leading Financial Technology Company
Ritual
Liquid I.V.
Gametime
BetterHelp
FanDuel
Wayfair
ZipRecruiter
Here are a few examples of how Ad Results Media has helped these brands achieve remarkable results:
American Giant: Expanding Reach and Driving Conversions
American Giant, a clothing brand known for its high-quality basics, was looking to expand its reach beyond its initial target demographic. Ad Results Media implemented a robust programmatic strategy that transformed their media planning into a data-mining investment. By leveraging historical affinity groups and aligning ads with relevant media environments, they were able to:
Uncover and engage new, high-performing audiences.
Achieve a 2.39 ROAS and a $69.87 CPO.
Significantly elevate the performance of their digital and audio campaigns.
Financial Technology Company: Scaling Efficient Growth
A leading financial technology company was looking to drive efficient customer acquisition through innovative media channels. Ad Results Media developed an integrated audio strategy that combined podcast endorsements with programmatic advertising. The results were impressive:
The integrated approach increased overall performance by 15%.
Q4 2024 emerged as the strongest quarter of the year, with momentum carrying into 2025.
The campaign demonstrated that podcast advertising could not only scale but also remain efficient and incrementally valuable at scale.
These case studies are just a glimpse into the transformative power of Ad Results Media’s approach. They demonstrate their ability to not only deliver results but also to adapt and innovate in a constantly changing media landscape.
Market Position & Industry Context
Market size and momentum. U.S. podcast ad revenue reached $2.43 billion in 2024 (IAB/PwC), with continued growth expected as brands adopt advanced targeting and creator-led integrations. Ad Results Media’s thought leadership (e.g., 2025 guides on podcast ad types and how to advertise in podcasts) reflects this momentum and provides buyers with practical CPM ranges, buying methods, and measurement frameworks.
Why brands choose podcast + digital audio. Ad Results Media cites audio’s high engagement, memory, and trust effects; their resources summarize common CPMs (e.g., host-read ~$22–$25 CPM on average; streaming audio often ~$10+ depending on targeting).
The Future of Advertising is Heard
In a world saturated with visual noise, the power of sound has never been more important. Ad Results Media has not only recognized this truth but has also harnessed it to create a new paradigm for advertising. By combining the art of storytelling with the science of data, they have created a formula for success that is both timeless and innovative.
Their journey from a small music production house to a global leader in audio and creator-driven advertising is a story of passion, foresight, and a relentless pursuit of excellence. They have not only witnessed the evolution of the media landscape but have also been active participants in shaping it.
For brands looking to cut through the clutter and connect with audiences in a meaningful and impactful way, Ad Results Media offers a clear and compelling solution. They are more than just an advertising agency; they are strategic partners, creative storytellers, and data-driven innovators who are dedicated to helping their clients achieve their goals. In the ever-expanding universe of digital media, Ad Results Media is a guiding star, illuminating the path to a future where the most powerful connections are not just seen, but also heard.
Ad Results Media Leadership & Teams
Jordan Fox – Chief Executive Officer
Teresa Elliott – Chief Revenue Officer
Imran Ismail – Managing Director
Mohina Panthi – Senior Vice President of Finance
Brendan Buhmann – Vice President of Analytics
Craig Stein – Senior Vice President of Media Planning
Andi Matthes – Senior Director of FP&A
Profile
Name: Ad Results Media
Industry: Marketing & Advertising; podcast and digital audio advertising.
Founded: 1998
Headquarters: 320 Westcott Street, Suite 101, Houston, TX 77007, USA (ARM also lists hub offices in New York, Austin, Los Angeles, and San Diego.)
CEO: Jordan Fox
Specialization: Podcast advertising (host-read and programmatic), streaming audio, broadcast radio, YouTube/creator integrations, and analytics/measurement.
Notable Clients: Molson Coors, FanDuel, BetterHelp, ZipRecruiter, Liquid I.V., Ritual, OSEA, American Giant, Gametime.
Website: adresultsmedia.com
LinkedIn: linkedin.com/company/adresultsmedia/