Active Web Group: Complete Digital Marketing Agency Overview
Active Web Group: A Deep Dive into a Digital Marketing Powerhouse
In the ever-evolving landscape of digital marketing, businesses are constantly seeking a reliable partner to navigate the complexities of the online world and achieve tangible results. One company that has consistently emerged as a leader in this space is Active Web Group (AWG), a full-service digital marketing agency with a proven track record of helping businesses of all sizes enhance their online presence and drive growth. This comprehensive overview will delve into the various facets of Active Web Group, from its history and core services to its company culture and client successes.
Basic Company Overview
Active Web Group is a Long Island-based digital marketing agency that has been providing a comprehensive suite of online marketing services for over two decades. The company prides itself on its in-house team of seasoned professionals, a collaborative approach, and a commitment to delivering measurable and sustainable online success for its clients. Unlike many agencies that outsource their work, AWG keeps all its operations under one roof, ensuring seamless communication, integrated strategies, and a unified approach to achieving client goals.
The agency’s philosophy is rooted in becoming an extension of its clients’ teams, taking the time to understand their unique business requirements, challenges, and objectives. This client-centric approach, combined with their extensive experience, allows them to craft customized digital marketing strategies that are not only effective but also adaptable to the constantly changing dynamics of the internet.
Company History
Founded in 2004, Active Web Group has steadily grown from a small startup into a respected and influential player in the digital marketing industry. For over 20 years, the company has been at the forefront of digital innovation, continuously adapting its services and strategies to align with the latest industry trends and search engine algorithm updates. This longevity in a notoriously fast-paced industry is a testament to their ability to evolve, learn, and consistently deliver value to their clients. While specific details about the early years and founding members are not extensively publicized, the company’s sustained success and growth speak volumes about its strong leadership and unwavering commitment to its mission.
Core Services: Full-Spectrum Digital Marketing Solutions
Active Web Group offers a wide array of digital marketing services, all designed to work in synergy to create a holistic and effective online presence. Their in-house team of specialists collaborates across departments to ensure that every aspect of a client’s digital strategy is aligned and optimized for maximum impact.
Digital Marketing Services
As a full-service agency, Active Web Group provides a comprehensive suite of digital marketing solutions tailored to meet the unique needs of each client. Their approach is not “one-size-fits-all”; instead, they focus on creating customized strategies that address specific business goals. This includes everything from initial consultation and campaign strategy to execution, analysis, and ongoing optimization.
Search Engine Optimization (SEO)
At the core of Active Web Group’s services is a robust and results-driven SEO offering. They employ only “white-hat” SEO best practices to improve a website’s visibility in organic search engine results. Their SEO process includes:
Keyword Research and Analysis: Identifying high-intent keywords with low competition to attract relevant traffic.
On-Page SEO: Optimizing website content, meta tags, headers, and images to improve search engine rankings.
Off-Page SEO: Building high-quality backlinks from reputable sources to enhance domain authority.
Technical SEO: Ensuring the website is technically sound, with fast loading speeds, mobile-friendliness, and a crawlable site structure.
Local SEO: Optimizing online presence for local search, including Google My Business and local directories.
A notable example of their SEO success is their work with Chuck and Eddie’s, a used auto parts retailer. AWG’s optimization efforts have continuously delivered positive results for this long-time client, driving significant organic traffic and improving their search engine rankings.
Website Design
Active Web Group understands that a website is more than just an online brochure; it’s a powerful marketing tool. Their web design services focus on creating visually appealing, user-friendly, and conversion-optimized websites. Key features of their web design process include:
Custom Design: They don’t use templates. Every website is custom-designed to reflect the client’s brand identity and appeal to their target audience.
User-First Approach: They prioritize user experience (UX), ensuring clear navigation, intuitive layouts, and a seamless journey for visitors.
SEO-Friendly Design: Websites are built with SEO best practices from the ground up, ensuring they are optimized for search engines from day one.
Responsive Design: All their websites are fully responsive, providing an optimal viewing experience across all devices, from desktops to smartphones.
A great example of their design work is the website they created for Converged Tech Group. The company’s old website was outdated and didn’t represent their brand well. AWG designed a modern, professional, and user-friendly website that better reflected their position as a technology leader.
Web Development
The agency’s in-house development team brings the creative designs to life, ensuring that the websites are not only visually stunning but also highly functional and scalable. They are proficient in a variety of programming languages and web development technologies, allowing them to build a wide range of web solutions, from simple informational websites to complex e-commerce platforms and custom web applications.
Ecommerce Website Development
Active Web Group has extensive experience in building successful e-commerce websites. They understand the nuances of online retail and create e-commerce solutions that are secure, easy to manage, and designed to drive sales. Their e-commerce development services include:
Platform Selection: They work with popular e-commerce platforms like Shopify, Magento, and WooCommerce, helping clients choose the best platform for their specific needs.
Custom E-commerce Features: They can develop custom features and functionalities to meet unique business requirements.
Payment Gateway Integration: They ensure seamless and secure integration with various payment gateways.
E-commerce SEO: They optimize e-commerce websites for search engines, helping them rank for product-related keywords.
Their work with Hobie Polarized, a stylish performance sunglasses brand, showcases their e-commerce expertise. They developed an e-commerce platform that not only looked great but also provided a seamless shopping experience for customers, leading to increased online sales.
Email Marketing
Active Web Group recognizes the power of email marketing as a direct and effective way to reach customers. Their email marketing services are designed to nurture leads, drive engagement, and boost conversions. Their approach includes:
Strategy and Campaign Planning: Developing customized email marketing strategies that align with business goals.
Content Creation and Design: Creating compelling email content and visually appealing templates that resonate with the target audience.
List Management and Segmentation: Managing email lists and segmenting them for targeted and personalized campaigns.
Automation and Drip Campaigns: Setting up automated email workflows and drip campaigns to nurture leads and drive conversions.
A/B Testing and Analytics: Continuously testing and analyzing campaigns to optimize performance and maximize ROI.
Their email marketing efforts for Steinway Pianos, the world-renowned piano manufacturer, have been particularly successful, helping them to increase conversions and engage with their high-end clientele.
Google Ads/Paid Search
For businesses looking for immediate visibility and traffic, Active Web Group offers expert Google Ads and paid search management services. Their PPC specialists create and manage highly targeted campaigns that drive qualified leads and deliver a high return on ad spend (ROAS). Their paid search services include:
Keyword Research and Selection: Identifying the most profitable keywords to target.
Ad Copywriting and A/B Testing: Writing compelling ad copy and continuously testing it to improve click-through rates (CTRs).
Landing Page Optimization: Creating and optimizing landing pages to improve conversion rates.
Campaign Management and Optimization: Continuously monitoring and optimizing campaigns to improve performance and reduce costs.
A compelling case study is their work with Invite Health, a provider of vitamins and supplements. AWG helped them transition from brick-and-mortar stores to a successful e-commerce model, using targeted PPC campaigns to drive significant online sales.
Social Media Marketing
Active Web Group helps businesses navigate the ever-changing social media landscape, building strong brand relationships and promoting engagement. Their social media marketing services include:
Strategy Development: Creating customized social media strategies that align with business goals.
Content Creation and Curation: Creating and curating engaging content that resonates with the target audience.
Community Management: Interacting with followers, responding to comments and messages, and building a strong online community.
Social Media Advertising: Creating and managing targeted social media advertising campaigns to reach a wider audience.
Analytics and Reporting: Tracking key social media metrics and providing regular reports to measure performance.
They have successfully managed social media campaigns for a variety of clients, including high-end piano dealerships and lifestyle e-commerce brands, demonstrating their ability to adapt their strategies to different industries and target audiences.
Annual Revenue
While a detailed year-by-year breakdown of Active Web Group’s annual revenue is not publicly available, it has been reported that the company’s annual revenue reached $6.3 million as of June 2025. This figure indicates a healthy and growing business, and it’s a testament to their ability to consistently deliver results for their clients and maintain a strong position in the competitive digital marketing industry.
Technology & Tools
Active Web Group leverages a variety of cutting-edge technologies and tools to deliver its services and achieve optimal results for its clients.
Marketing Platforms: The agency is proficient in using a wide range of marketing platforms, including popular e-commerce platforms like Shopify, Magento, and WooCommerce, and email marketing platforms to manage and automate campaigns.
Analytics & Reporting Tools: They utilize advanced analytics and reporting tools, including Google Analytics, to track website traffic, user behavior, and campaign performance. This data-driven approach allows them to make informed decisions and continuously optimize their strategies.
Creative Production Capabilities: With an in-house team of graphic designers and content creators, Active Web Group has strong creative production capabilities. They can produce high-quality visual assets, including website designs, infographics, and social media graphics, that are both visually appealing and on-brand.
AI/Automation Usage: While specific details about their proprietary AI tools are not disclosed, Active Web Group embraces automation in its processes. They utilize marketing automation tools to streamline email marketing campaigns, social media scheduling, and other repetitive tasks. This allows their team to focus on strategy, creativity, and client relationships. They also stay current with the role of AI in search and other digital marketing disciplines to ensure their clients’ success.
Active Web Group Partnership
Active Web Group was selected to participate in Google’s prestigious Elevator Program in 2017. This invitation-only program provides business coaching and support to a select group of digital agencies, helping them to stay at the forefront of the industry and provide the best possible service to their clients. This selection by Google is a significant endorsement of Active Web Group’s expertise and commitment to excellence.
Active Web Group Awards and Recognitions
Active Web Group’s commitment to excellence has been recognized by the industry on numerous occasions. Some of their notable awards and recognitions include:
HIA-LI 30th Annual Business Achievement Awards Nomination: This nomination highlights their leadership and success within the Long Island business community.
2022 Local Excellence Award Winner by UpCity: This award recognizes them as a top B2B service provider based on their credibility and recommendability.
LIBN Award for Community Service: This award acknowledges their commitment to giving back to the community.
These awards and recognitions are a testament to their industry expertise, client satisfaction, and overall business success.
Notable Clients
Active Web Group has worked with a diverse range of clients across various industries, from small businesses to large enterprises. Some of their notable clients include:
Steinway & Sons: The world-renowned piano manufacturer.
Hobie Polarized: A leading brand of performance sunglasses.
Chuck and Eddie’s: A major used auto parts retailer.
Wholesale Marine: A successful online retailer of boating products.
Invite Health: A provider of vitamins and supplements.
Road Cases USA: A manufacturer of ATA travel cases.
Express Freight Handlers: A leading “lumper” services provider.
Office Worx: A provider of productive work environments.
Plumbwell Services: A well-established plumbing and heating firm.
Brides of Long Island: A resource for wedding planning.
The breadth and caliber of their client list demonstrate their ability to deliver results across a wide range of industries and business models. Their numerous positive client testimonials further underscore their commitment to client success and satisfaction. As one client, Andrew Davey of Thread Check Inc., stated, “They have a smart and talented group of people in their organization that stay up to date on the latest technologies and changes in SEO…Active Web Group is committed to increasing our sales and staying ahead of our competition.”
This deep-seated commitment to client success, coupled with a comprehensive suite of in-house services and a team of seasoned experts, has solidified Active Web Group’s position as a trusted and effective digital marketing partner. For any business looking to navigate the digital landscape and achieve measurable, long-term growth, Active Web Group presents a compelling and reliable option. Their history of success, their dedication to their clients, and their forward-thinking approach to digital marketing make them a formidable force in the industry and a valuable asset for any business seeking to thrive online.
Active Web Group Leadership & Teams
Profile
Name: Active Web Group
Industry: Digital Marketing Agency
Founded: 2004
Headquarters: 150 Motor Parkway, Suite 105, Hauppauge, NY 11788, USA
CEO: Scott Forde (President)
Employees: ~28
Annual Revenue: $6.3 Million
Specialization: Search Engine Optimization (SEO), Google Ads/Paid Search (PPC), Website Design & Development, Ecommerce Website Development, Email Marketing, Social Media Marketing
Notable Clients: Steinway & Sons, Hobie Polarized, Chuck and Eddie’s, Invite Health
Website: activewebgroup.com
LinkedIn: https://www.linkedin.com/company/active-web-group/