Access Marketing Company: Enterprise Telecom Marketing Experts
An award-winning marketing agency, Access Marketing Company, has carved a niche for itself in the competitive landscape of B2B marketing. Specializing in aligning marketing and sales for enterprise technology and telecom companies, Access Marketing Company has demonstrated impressive growth and a commitment to delivering tangible results for its clients. This in-depth exploration will delve into the company’s history, services, and what makes it a noteworthy player in the marketing industry.
A Foundation Built on Alignment: The Access Marketing Company Story
Founded in 2006 by Joy Milkowski, Access Marketing Company was established with a clear mission: to bridge the often-problematic gap between marketing and sales departments. Headquartered in Centennial, Colorado, the company recognized that true business growth wasn’t just about generating leads, but about generating the right leads and enabling the sales team to effectively convert them. This philosophy of “smarketing” – the alignment of sales and marketing – became the cornerstone of their approach.
A significant milestone in the company’s journey was the merger with Act 1 Partners in June 2023. This strategic move brought together two powerhouses in the technology marketing space. Act 1 Partners, a Portland-based firm, had already been recognized for its rapid growth and creative prowess. The merger enhanced Access Marketing Company’s capabilities, particularly in serving their shared portfolio of nationwide clients in the telecom and technology sectors. A key outcome of this merger was the appointment of John Nee, founder of Act 1 Partners, as the Chief Revenue Officer of the newly expanded Access Marketing Company. His extensive experience in telecom and technology marketing further solidified the company’s expertise in this specialized domain.
This strategic expansion and a consistent focus on results-driven marketing have not gone unnoticed. Access Marketing Company has earned a coveted spot on the Inc. 5000 list of fastest-growing private companies in America for two consecutive years, ranking at #2818 in 2023 and #3350 in 2024. This recognition is a testament to their impressive 145% 3-year growth, a clear indicator of their success and the value they provide to their clients.
A Comprehensive Suite of B2B Marketing Services
Access Marketing Company offers a full spectrum of marketing services designed to address the complex challenges of the B2B sales cycle. Their offerings are not just a collection of disparate services, but an integrated system designed to create a seamless journey from brand awareness to sales conversion.
Branding & Messaging: Crafting a Compelling Identity
In a crowded marketplace, a strong brand is a critical differentiator. Access Marketing Company helps businesses define their unique value proposition and communicate it effectively to their target audience. Their branding and messaging services include:
Audience & Persona Development: Understanding the target audience is the foundation of any successful marketing strategy. Access Marketing Company conducts in-depth research to create detailed buyer personas, ensuring that all marketing efforts are tailored to the specific needs and pain points of the ideal customer.
Brand Activation: A brand is more than just a logo; it’s an experience. The company helps clients bring their brand to life through various touchpoints, creating a consistent and memorable brand experience for customers.
Thought Leadership: Establishing a company as a thought leader in its industry builds credibility and trust. Access Marketing Company helps clients develop and disseminate valuable content that positions them as experts, attracting a loyal following and generating high-quality leads.
Event Marketing: In the B2B world, events are a powerful way to connect with prospects and customers. Access Marketing Company assists with the planning and execution of impactful events, from trade shows to webinars, that drive engagement and generate leads.
Paid Advertising & Social Media Marketing: To amplify their clients’ message, the company leverages paid advertising and social media marketing to reach a wider audience and drive targeted traffic to their clients’ websites.
Account-Based Marketing (ABM): A Targeted Approach to High-Value Accounts
For businesses with long and complex sales cycles, a traditional, broad-based marketing approach is often ineffective. This is where Account-Based Marketing (ABM) comes in. Access Marketing Company specializes in creating and executing highly targeted ABM campaigns that focus on a select group of high-value accounts. Their ABM services include:
Digital Campaigns: The company designs and executes multi-channel digital campaigns that are personalized to the specific needs of each target account.
Sales Enablement: A critical component of successful ABM is the alignment of marketing and sales. Access Marketing Company provides sales teams with the content, tools, and intelligence they need to effectively engage with target accounts.
Content Strategy: Content is the fuel for any ABM campaign. The company develops a customized content strategy for each client, creating a variety of content assets – from blog posts and white papers to case studies and webinars – that are designed to resonate with the target audience.
Database Marketing & Email Campaigns: A clean and well-segmented database is essential for effective ABM. Access Marketing Company helps clients build and maintain a high-quality database and executes targeted email campaigns to nurture relationships with key decision-makers.
Marketing Automation: The company leverages marketing automation platforms to streamline and personalize ABM campaigns, ensuring that the right message is delivered to the right person at the right time.
Marketing Analytics & Attribution: To measure the success of their ABM campaigns, Access Marketing Company provides detailed analytics and attribution reports that show the impact of their efforts on the sales pipeline.
Demand Generation: Fueling the Sales Pipeline
The ultimate goal of any marketing effort is to generate demand for a company’s products or services. Access Marketing Company employs a variety of strategies to fill the sales funnel with qualified leads. Their demand generation services include:
Event Marketing, Paid Advertising, and Social Media Marketing: Similar to their branding and messaging services, these tactics are used to reach a broad audience and generate initial interest in the company’s offerings.
Database Marketing & Email Campaigns: The company uses targeted email campaigns to nurture leads and move them through the sales funnel.
Lead Scoring & Marketing Automation: To prioritize leads and ensure that the sales team is focusing on the most promising opportunities, Access Marketing Company implements lead scoring models and marketing automation workflows.
Lead Nurturing: Building Relationships and Driving Conversions
Not all leads are ready to buy immediately. Lead nurturing is the process of building relationships with potential customers over time, providing them with valuable information and content until they are ready to make a purchase. Access Marketing Company’s lead nurturing services include:
Event Marketing, Paid Advertising, and Social Media Marketing: These channels are used to stay top-of-mind with potential customers and provide them with relevant content.
Database Marketing & Email Campaigns: The company creates and executes drip email campaigns that deliver a steady stream of valuable content to leads, keeping them engaged and moving them through the sales funnel.
Lead Scoring & Marketing Automation: Lead scoring and marketing automation are used to segment leads and deliver personalized content based on their interests and behavior.
Sales Enablement: Empowering Sales Teams to Succeed
The final and most critical step in the marketing and sales process is enabling the sales team to close deals. Access Marketing Company provides sales teams with the content, tools, and training they need to be successful. Their sales enablement services include:
Sales Enablement Content: The company creates a variety of sales enablement content, including sales decks, product sheets, case studies, and battle cards, that help sales reps effectively communicate the value of their products or services.
Database Marketing & Email Campaigns: Access Marketing Company helps sales teams leverage the marketing database and email campaigns to identify and engage with high-priority leads.
Lead Scoring & Marketing Automation: Lead scoring and marketing automation are used to provide sales reps with real-time insights into lead activity, allowing them to prioritize their outreach and have more meaningful conversations.
Key Metrics & Company Scale – Insights into Growth and Team
Estimated annual revenue ranges from $5M to $25M per year, with some data sources estimating around $13.3M annually.
Employee headcount is around 11-50.
AMC has served over 100 national and regional network providers, along with a diverse range of clients—from tech firms to private airlines and gluten-free bakeries.
Technology & Infrastructure
AMC leverages marketing automation, digital campaign tools, analytics platforms, and CRM-linked systems to deliver integrated, results-driven campaigns. Their creative work includes videos, branded signage, even mobile activations like a branded party bus used at industry events.
Partnerships & Association Membership
AMC joined INCOMPAS in November 2022, a telecom-focused association, to stay updated on industry trends, build strategic networks, and enhance marketing expertise in the telecom space.
Awards & Recognitions
Honored on the Inc. 5000 list for fastest-growing private companies in the U.S. in both 2023 and 2024, reflecting a 145% three-year revenue growth.
Recognized for outstanding word-of-mouth referral growth, with 80% of new business stemming from client recommendations.
As a full-service marketing agency, Access Marketing Company has established itself as a leader in the B2B technology and telecom marketing space. Their focus on aligning marketing and sales, their comprehensive suite of services, and their proven track record of success make them a valuable partner for any business looking to accelerate its growth. The company’s impressive growth and industry recognition are a clear indication of its commitment to excellence and its ability to deliver tangible results for its clients. For businesses navigating the complexities of the B2B sales cycle, Access Marketing Company offers a clear path to success.
Profile
Name: Access Marketing Company
Industry: Advertising & Marketing
Founded: 2006
Headquarters: 6855 S Havana Street, Suite 400, Centennial, CO 80112 USA
CEO: Joy Milkowski
Employees: Approximately 38
Specialization: B2B Marketing for Technology & Telecom, Account-Based Marketing (ABM), Demand Generation, Sales & Marketing Alignment
Website: accessmarketingcompany.com
Access Marketing Company Leadership & Teams
Brandon Larocque – Managing Partner
Correy Honza – Vice President of Marketing Operations
Meet Singh – Digital Marketing Manager
Amy Fisher – Vice President of Client Services
Jp Gonzalez – Vice President Telecom Marketing
Danielle Unzicker – Vice President of Marketing
Ryan M. Marketing Operations Specialist
Tracey Murphy – Marketing Project Manager