
AgencyPPC: A Comprehensive Look at Their PPC Management Services
In the competitive landscape of digital marketing, businesses require a strategic and data-driven approach to stand out. Pay-per-click (PPC) advertising remains one of the most effective methods for generating immediate and targeted traffic, but its complexity demands expert oversight. This is where specialized agencies come into play. This detailed overview explores AgencyPPC, a firm dedicated to providing comprehensive PPC management services. It delves into the company’s history, its full suite of services—from Google Ads to Conversion Rate Optimization—and the factors that define its approach to digital advertising. For companies seeking to maximize their return on investment in paid media and organic search, understanding the capabilities of a potential partner like AgencyPPC is a critical first step.
Basic Company Overview
AgencyPPC is a digital marketing firm that specializes in pay-per-click advertising and search engine optimization. The company positions itself as a results-oriented partner for businesses of all sizes, from small local enterprises to large corporations. Its core mission is to help clients achieve their specific business objectives, whether that involves increasing leads, driving online sales, enhancing brand awareness, or improving overall marketing ROI. The primary audience for AgencyPPC includes businesses that need to leverage platforms like Google, Facebook, and Microsoft Advertising but lack the in-house expertise or resources to manage complex campaigns effectively.
The agency’s philosophy is rooted in a data-centric methodology. Every strategy and decision is informed by meticulous research, performance analytics, and continuous testing. This commitment to empirical evidence allows AgencyPPC to adapt to the ever-changing algorithms of search engines and social media platforms, ensuring that client campaigns remain optimized for success. Their integrated approach often combines various facets of digital marketing, recognizing that a standalone PPC campaign is often more powerful when supported by robust SEO and a high-converting website. By offering a spectrum of PPC management services, the firm provides a holistic solution for companies looking to establish a dominant online presence. The team at AgencyPPC is composed of certified professionals with deep expertise in their respective fields, ensuring a high level of competency across all client engagements.
Company History
AgencyPPC was founded by digital marketing veterans who identified a growing need in the market for transparent and effective PPC management services. The founders observed that many businesses were struggling to navigate the intricate world of paid search and social media advertising, often leading to wasted ad spend and disappointing results. With a vision to create an agency built on expertise, accountability, and client success, AgencyPPC was established.
From its inception, the company focused on building a strong foundation in Google Ads (formerly Google AdWords), quickly earning a reputation for its technical proficiency and strategic campaign structuring. The early years were characterized by organic growth, fueled by client referrals and a growing portfolio of success stories. As the digital advertising ecosystem evolved, so did AgencyPPC. The agency expanded its service offerings to include Facebook Ads Management, recognizing the immense potential of social media advertising for targeted audience engagement.
Further expansion saw the integration of Bing Ads Management and a dedicated SEO management division. This move was strategic, allowing AgencyPPC to offer a more comprehensive search marketing solution. By managing both paid and organic search channels, the agency could create synergistic strategies that maximized a client’s visibility across the entire search engine results page (SERP). The addition of Conversion Rate Optimization (CRO) and Landing Page Creation services marked another significant milestone, transforming AgencyPPC from a traffic-generation agency to a full-funnel optimization partner focused on turning clicks into tangible business outcomes. This evolution reflects the company’s commitment to staying ahead of industry trends and providing end-to-end digital marketing solutions. The history of AgencyPPC is one of continuous adaptation and a relentless focus on delivering measurable value through expert PPC management services.
Services Offered by AgencyPPC
AgencyPPC provides a comprehensive suite of digital marketing solutions designed to drive growth and maximize ROI. The agency’s offerings are centered around its core expertise in paid advertising but extend into organic search and conversion optimization to provide a full-funnel marketing strategy. The integration of these services allows for a cohesive approach where insights from one channel can inform and enhance the performance of another. The following is a detailed explanation of the primary PPC management services and related solutions provided by AgencyPPC.
Google Ads Management
As a cornerstone of its offerings, AgencyPPC provides expert Google Ads Management. This service is designed for businesses aiming to capture high-intent customers actively searching for their products or services. The management process at AgencyPPC is meticulous and covers every aspect of a campaign’s lifecycle. It begins with in-depth PPC keyword research to identify the most relevant and profitable terms for the client’s business. This involves analyzing search volume, competition levels, and user intent to build a robust keyword strategy.
A Google Ads specialist from the AgencyPPC team then structures the campaigns, creating tightly-themed ad groups, compelling ad copy, and utilizing a full range of ad extensions to improve visibility and click-through rates (CTR). Bid management is a critical component, with strategies ranging from manual bidding for granular control to automated bidding strategies that leverage Google’s machine learning to optimize for conversions or conversion value. Continuous A/B testing of ad copy, landing pages, and targeting parameters is standard practice, ensuring that campaigns are always evolving toward better performance. The Google Ads Management service from AgencyPPC also includes comprehensive performance tracking and reporting, providing clients with clear insights into key metrics like cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign effectiveness. This is a vital component of their PPC management services.
Facebook Ads Management
Recognizing the power of social media for targeted advertising, AgencyPPC offers specialized Facebook Ads Management. This service leverages Facebook’s (now Meta’s) vast user data to reach highly specific audience segments based on demographics, interests, behaviors, and life events. A Facebook Ads consultant at AgencyPPC works with clients to define their target audience personas and develop creative strategies that resonate with them. The service encompasses the entire campaign process, from creative development and copywriting to audience building and pixel implementation for conversion tracking.
AgencyPPC manages various ad formats, including single image ads, video ads, carousel ads, and lead generation forms, selecting the best format for the client’s specific goals. A key focus of their Facebook Ads Management is funnel-based advertising. They create campaigns that guide potential customers from initial awareness (top-of-funnel) through consideration (middle-of-funnel) to conversion (bottom-of-funnel). This involves using retargeting campaigns to re-engage website visitors or users who have interacted with the brand’s content. Optimization is relentless, with ongoing analysis of ad performance, audience engagement, and conversion data to refine targeting and creative for maximum efficiency. The PPC management services for Facebook are designed for both PPC for B2B and e-commerce clients.
SEO Management
To complement its paid advertising efforts, AgencyPPC provides comprehensive SEO management services aimed at increasing organic visibility and driving sustainable, long-term traffic. This service is built on the understanding that a strong organic presence is crucial for brand credibility and cost-effective customer acquisition. The SEO management program at AgencyPPC is multifaceted, addressing the three core pillars of search engine optimization.
Technical SEO: The process begins with a thorough technical audit of the client’s website to identify and fix issues that could hinder search engine crawling and indexing. This includes optimizing site speed, ensuring mobile-friendliness, implementing structured data (schema markup), fixing broken links, and managing XML sitemaps. A solid technical foundation is essential for any successful SEO campaign.
On-Page SEO: AgencyPPC focuses on optimizing individual page elements to improve rankings for target keywords. This involves keyword mapping, optimizing title tags and meta descriptions, creating high-quality and relevant content, improving internal linking structures, and ensuring a logical site architecture.
Off-Page SEO: This component focuses on building the website’s authority and credibility through external signals. The team at AgencyPPC develops and executes backlink building campaigns to acquire high-quality, relevant links from reputable websites. Their strategy also includes managing local search presence through Google Business Profile optimization, making it a provider of local SEO services.
The SEO management provided by AgencyPPC is an ongoing process that involves continuous monitoring of keyword rankings, organic traffic, and algorithm updates to adapt strategies accordingly. This service is a key part of their holistic approach, often working in tandem with their PPC management services.
Bing Ads Management
While Google holds the largest market share, Bing (Microsoft Advertising) represents a significant and often less competitive advertising channel. AgencyPPC offers dedicated Bing Ads Management to help clients tap into this valuable user base. Bing users often have a different demographic profile, typically older and with higher disposable income, which can be highly advantageous for certain businesses. The Bing Ads Management service mirrors the rigor of their Google Ads service.
The team at AgencyPPC handles everything from account setup and campaign importation from Google Ads to unique campaign creation tailored to the Microsoft Advertising platform. They conduct platform-specific keyword research and optimize campaigns to leverage Bing’s unique features, such as its extensive network of search partners (including Yahoo and AOL). Because the cost-per-click (CPC) can often be lower on Bing, the PPC management services for this platform can deliver a higher ROAS for clients. AgencyPPC manages bidding, ad creation, and performance analysis to ensure clients get the most out of their investment on the Microsoft network.
Conversion Rate Optimization (CRO)
Driving traffic to a website is only half the battle. AgencyPPC understands that converting that traffic into customers is what ultimately drives business growth. Their Conversion Rate Optimization (CRO) service is designed to improve the effectiveness of a client’s website and landing pages. This data-driven process aims to increase the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.
The CRO process at AgencyPPC begins with a detailed analysis of user behavior using tools like heatmaps, session recordings, and web analytics. This helps identify points of friction in the user journey and areas for improvement. Based on this analysis, the team formulates hypotheses for A/B tests or multivariate tests. These tests might involve changing elements like headlines, calls-to-action (CTAs), page layout, form fields, or imagery. By systematically testing variations and measuring their impact on conversion rates, AgencyPPC can make iterative improvements that lead to significant gains in performance. This service is a crucial complement to their PPC management services, as it ensures that the traffic being paid for has the highest possible chance of converting.
Landing Page Creation
To support its PPC and CRO efforts, AgencyPPC offers Landing Page Creation services. Generic website pages are often not optimized for specific advertising campaigns, leading to lower conversion rates. A dedicated landing page, on the other hand, is designed with a single goal in mind and is tailored to the messaging of the ad that brought the visitor there. This alignment between ad and landing page, known as message match, is critical for success.
The Landing Page Creation service from AgencyPPC involves designing and building high-converting, mobile-responsive landing pages. The team focuses on key principles of effective landing page design, including clear and compelling copy, a strong value proposition, trust signals (like testimonials or security badges), and a prominent, frictionless call-to-action. These pages are built to be fast, user-friendly, and optimized for conversions from the ground up. By creating custom landing pages for their campaigns, AgencyPPC significantly enhances the effectiveness of its Google Ads Management and Facebook Ads Management services, ensuring a seamless and persuasive user experience that maximizes results. This is a vital part of the comprehensive PPC management services they offer.
Technology & Tools
To deliver its advanced PPC management services, AgencyPPC leverages a sophisticated stack of third-party technology and proprietary tools. The agency believes that the right technology empowers its specialists to work more efficiently, uncover deeper insights, and make smarter, data-backed decisions. Their toolkit covers every stage of the digital marketing process, from initial research to final reporting.
For keyword research and competitive analysis in both PPC and SEO, the team utilizes industry-standard platforms like SEMrush, Ahrefs, and SpyFu. These tools allow them to analyze competitor strategies, identify keyword opportunities, and track SERP positions over time. For the technical aspects of SEO management, they use software like Screaming Frog SEO Spider for comprehensive site audits and Google Search Console for monitoring site health and performance.
In the realm of Google Ads Management and Bing Ads Management, AgencyPPC makes extensive use of the native platform editors and Google Ads Scripts for automating routine tasks and implementing complex bid strategies. They also employ advanced analytics platforms beyond Google Analytics, sometimes integrating with solutions like Google Data Studio, Tableau, or other business intelligence tools to create customized, interactive dashboards for clients. These dashboards provide a transparent, real-time view of campaign performance.
For Conversion Rate Optimization and Landing Page Creation, the agency uses A/B testing platforms such as Google Optimize, VWO, or Optimizely. To understand user behavior on these pages, they rely on heatmap and session recording tools like Hotjar or Crazy Egg. This technological infrastructure is fundamental to the analytical rigor that AgencyPPC applies to all its campaigns, ensuring that every strategic recommendation is supported by solid data.
Partnership & Recognitions
A key indicator of an agency’s expertise and adherence to best practices is its official partnerships with major advertising platforms. AgencyPPC has earned the distinction of being a Google Premier Partner. This is the highest tier in the Google Partners program, reserved for the top-performing agencies. To achieve Premier Partner status, AgencyPPC consistently meets rigorous requirements for client growth, client retention, product diversification, and annual ads spend. This partnership provides the agency with numerous benefits, including advanced training, dedicated support from Google, and access to beta features, all of which translate into a higher level of service for their clients seeking Google Ads Management.
In addition to its Google partnership, AgencyPPC is also recognized as a Microsoft Advertising Partner. This designation signifies their proficiency in managing campaigns on the Bing network and their commitment to delivering results through Microsoft’s advertising solutions. These partnerships serve as external validation of the agency’s capabilities and are a core component of its value proposition. While specific awards can vary by year, the agency’s work is often recognized by industry review platforms like Clutch and GoodFirms, where client testimonials and project results contribute to high ratings and rankings among the best PPC marketing agencies. These accolades underscore the consistent quality and effectiveness of the PPC management services provided by AgencyPPC.
Notable Clients
For reasons of client confidentiality, AgencyPPC does not always publicize a full list of its clientele. However, the agency’s portfolio demonstrates extensive experience across a diverse range of industries. They have successfully executed campaigns for businesses in highly competitive sectors, showcasing their adaptability and strategic prowess.
Their client base includes a significant number of e-commerce businesses, for which they provide specialized PPC for ecommerce services. These campaigns often involve managing complex Google Shopping feeds, implementing dynamic retargeting, and optimizing for ROAS. In addition, AgencyPPC has a strong track record in the B2B sector. Their PPC for B2B strategies focus on lead generation, utilizing platforms like LinkedIn in conjunction with search advertising to target key decision-makers within specific industries and companies.
The agency has also delivered successful local SEO services and PPC campaigns for service-based businesses, such as law firms, medical practices, and home service companies, where generating qualified local leads is the primary objective. The breadth of their experience across these different verticals demonstrates the flexibility of their methodologies and their ability to tailor PPC management services to the unique challenges and goals of any business.
Why Choose AgencyPPC
Selecting the right digital marketing partner is a critical business decision. There are several compelling reasons why businesses choose AgencyPPC for their PPC management services. The primary differentiator lies in their unwavering commitment to a data-driven, results-oriented approach. Every aspect of their service, from strategy development to campaign execution, is grounded in rigorous analysis and a focus on achieving measurable outcomes that align with clients’ core business objectives.
Another key factor is the depth and breadth of their expertise. The team at AgencyPPC is composed of certified specialists who are not just proficient in one area but understand the interplay between different digital channels. Their ability to offer integrated SEO management, Google Ads Management, and Conversion Rate Optimization creates a synergistic effect, leading to better overall results than managing these channels in isolation. This holistic perspective ensures that all components of a client’s digital marketing efforts are working together cohesively.
Transparency is also a cornerstone of the AgencyPPC client relationship. They provide clear, comprehensive reporting and maintain open lines of communication, ensuring clients are always aware of how their investment is performing and what strategic adjustments are being made. This contrasts with the “black box” approach some agencies take. With AgencyPPC, clients are treated as partners in the process.
Furthermore, their status as a Google Premier Partner provides an external stamp of approval on their capabilities and gives them access to resources that benefit their clients directly. For businesses looking for a partner that is strategic, accountable, and deeply knowledgeable in the complexities of digital advertising, AgencyPPC presents a strong and reliable option for comprehensive PPC management services. They also offer specialized solutions like white-label PPC services for other agencies looking to expand their offerings.
Frequently Asked Questions (FAQs)
What types of businesses do you work with? AgencyPPC works with a wide range of clients, from small and medium-sized businesses to large enterprises. Their expertise spans various industries, including e-commerce, B2B services, healthcare, legal, and local service businesses. They tailor their PPC management services to meet the specific goals and budget of each client.
How do you determine the budget for a PPC campaign? The budget for a campaign is determined through a collaborative process. AgencyPPC starts by understanding your business goals, target audience, and the competitive landscape. They conduct PPC keyword research to estimate costs-per-click and then recommend a budget designed to achieve meaningful results and a positive return on investment. The budget is flexible and can be adjusted based on campaign performance.
What is the difference between PPC and SEO? PPC (Pay-Per-Click) involves paying for ads to appear on search engine results pages and other websites. It delivers immediate traffic. SEO (Search Engine Optimization), on the other hand, is the process of optimizing your website to rank higher in the organic (non-paid) search results. SEO delivers long-term, sustainable traffic. AgencyPPC offers both PPC management services and SEO management because the most effective strategies often involve a combination of both.
How long does it take to see results from PPC advertising? One of the main advantages of PPC advertising is the speed at which it can generate results. Once a campaign is launched, it can start driving traffic to your website almost immediately. However, optimizing a campaign for profitability and maximum ROI takes time. You can typically expect to see initial performance data within the first few weeks, with significant optimization and results developing over the first 1-3 months of active PPC management services.
Do you require long-term contracts? AgencyPPC typically operates on a flexible model that prioritizes client satisfaction and performance. While they may have initial agreement terms to allow for proper campaign setup and optimization, their goal is to build long-term partnerships based on the results they deliver, not on restrictive contracts. Specific terms can be discussed during the initial consultation.
How do you measure the success of a campaign? Success is measured against the key performance indicators (KPIs) that are most important to your business. For an e-commerce client, the primary KPI might be Return on Ad Spend (ROAS). For a B2B client, it might be Cost Per Lead (CPL) or the number of qualified leads generated. AgencyPPC provides detailed, transparent reports that track these metrics, ensuring you have a clear understanding of your campaign’s performance and its impact on your bottom line. Their focus on Conversion Rate Optimization is key to this process.
In an increasingly digital marketplace, leveraging sophisticated advertising platforms is no longer optional—it’s essential for growth. The complexity of these systems, however, requires a level of expertise that few businesses possess internally. A dedicated agency that lives and breathes paid search and social advertising can provide the strategic guidance and hands-on management needed to turn ad spend into a powerful engine for revenue.
By integrating services that span the entire marketing funnel, from generating initial traffic with Google Ads Management and Facebook Ads Management to maximizing its value through Conversion Rate Optimization, a firm like AgencyPPC offers a pathway to sustainable online growth. The combination of technical proficiency, strategic insight, and a commitment to transparent, data-driven results is what distinguishes an effective digital partner. For businesses ready to move beyond basic advertising and unlock the full potential of their digital presence, engaging with professional PPC management services is a decisive step toward achieving their most ambitious goals.
AgencyPPC Leadership & Teams
Profile
Name: AgencyPPC
Industry: Pay-Per-Click (PPC) Marketing / Digital Advertising / Digital Marketing
Founded: 2014
Founder: Geoff Gurevich
CEO: Geoff Gurevich
Headquarters: 3605 Woodhead Drive, Suite 108, Northbrook, IL 60062, USA
Annual Revenue: Not publicly disclosed
Employees: Estimated range of 11–50
Specialization: PPC Management Services, Google Ads Management, Facebook Ads Management, SEO management, Bing Ads Management, Conversion Rate Optimization, Landing Page Creation
Website: agencyppc.com
LinkedIn: linkedin.com/company/agencyppc/